Capsim quiz Questions and Answers 100% pass

Capsim quiz Questions and Answers
100% pass


performance - ✔✔customer perception of how well the product performs

size - ✔✔the products dimensions and weight

reliability - ✔✔expressed as the mean time before failure

price - ✔✔price of product

age - ✔✔age of product

buying criteria importance traditional - ✔✔age

Low end buying criteria importance - ✔✔1. price

High End buying criteria importance - ✔✔1. position

Performance buying criteria importance - ✔✔1. MTBF

Size buying criteria importance - ✔✔1. Position

Positioning just beyond the fine cut, appeal drops _____ - ✔✔1%

1/2 way between fine and rough cuts appeal drops _____ - ✔✔50%

Just inside the rough cut appeal drops ____ - ✔✔99%

Perceptual maps ideal spots - ✔✔Low - trailing edge




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, performance- leading edge

traditional - middle

size - leading edge

high - leading edge

criteria changes for price every round - ✔✔ranges decline $.50 in each round

criteria changes for positioning every round - ✔✔ideal spots change each round and are
segment specific

criteria changes for age every round - ✔✔preferences always remain constant

criteria changes for MTBF every round - ✔✔ranges always remain constant

criteria changes for growth rate every round - ✔✔ranges always remain constant

R and D - ✔✔Revise product attributes

-positioning

-reliability

-age

Introduce new products

Marketing - ✔✔-set prices

-set spending on promotions

- set spending on sales force

production - ✔✔-add capacity

-automation




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