Capsim Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass
1. What are the top buying criteria that low end customers most value? -
ANSWER b. Price
2. Which of the following is not a type of market segment in CapSim? - ANSWER
c. Standard
3. What is the correct answer concerning the top buying criteria for the following
segment: - ANSWER d. Price for low end and Positioning for high end.
4. Low End customers emphasize buying criteria in which order? - ANSWER a.
Price, Age, Positioning, Reliability
5. Each segment places - ANSWER b. a different emphasis on features of the 4
buying criteria.
6. Which market segment places the most importance on price? - ANSWER c.
Low End
7. What is the most important criterion to a "Low End Segment" customer? -
ANSWER a. Price
,8. If you are marketing to High End customers, which criteria are most important
to them in order of importance? - ANSWER e. Positioning, Age, MTBF, Price
9. Which one is not an area in which Capstone® separates company activities? -
ANSWER d. Logistics
10. The following represent core company activities that must be addressed each
year except: - ANSWER d. Labor Negotiations.
11. Which of the following is not addressed by R&D? - ANSWER e. Workforce
Complement
12. In the Marketing Plan, Research and Development addresses all but the: -
ANSWER d. automation of assembly lines.
13. When an R&D effort started in 2001 completes on September 15, 2002, the
product revision kicks in - ANSWER b. immediately upon completion.
14. The relative cost of a product's material cost increases as: - ANSWER c.
MTBF is raised.
15. R&D completion time can be shortened - ANSWER d. when a company
takes advantage of existing technology.
,16. R&D completion time depends on - ANSWER a. number of projects in
R&D.
b. automation rating.
c. the age of the product.
17. Which Automation rating requires the longest time to reposition a product? -
ANSWER e. 10
18. In Capstone® - ANSWER c. the terms age and perceived age are used
interchangeably.
19. When a product is moved to a new location on the Perceptual Map, the
Perceived Age (or Age) is: - ANSWER c. divided in half.
20. Changing MTBF will: - ANSWER a. have no impact on Perceived Age.
21. R&D projects can change a product's: - ANSWER a. size.
b. age.
c. reliability.
d. performance.
22. If your team decides to introduce a new product, when should capacity and
automation be purchased? - ANSWER b. One round prior to product release
, 23. If you purchase production capacity and automation: - ANSWER c. it is
available in the next year.
24. Marketing is concerned with 4 things. What are they? - ANSWER c. Price,
Place, Promotion, and Product
25. An increase in promotional budgets have: - ANSWER c. decreasing returns
over time.
26. Promotion efforts are subject to - ANSWER c. diminishing returns.
27. What effect do increases in the Promotion Budget have on a product's
Awareness? - ANSWER d. Diminishing returns
28. Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the current
year? - ANSWER c. 67%
29. How is the strength of the sales channel measured? - ANSWER b.
Accessibility on a scale of 0 to 100%
30. If you drop your sales budget to zero, accessibility drops to 0% in how many
years? - ANSWER 3
Reviewed 100% Correct Detailed Answers
Guaranteed Pass
1. What are the top buying criteria that low end customers most value? -
ANSWER b. Price
2. Which of the following is not a type of market segment in CapSim? - ANSWER
c. Standard
3. What is the correct answer concerning the top buying criteria for the following
segment: - ANSWER d. Price for low end and Positioning for high end.
4. Low End customers emphasize buying criteria in which order? - ANSWER a.
Price, Age, Positioning, Reliability
5. Each segment places - ANSWER b. a different emphasis on features of the 4
buying criteria.
6. Which market segment places the most importance on price? - ANSWER c.
Low End
7. What is the most important criterion to a "Low End Segment" customer? -
ANSWER a. Price
,8. If you are marketing to High End customers, which criteria are most important
to them in order of importance? - ANSWER e. Positioning, Age, MTBF, Price
9. Which one is not an area in which Capstone® separates company activities? -
ANSWER d. Logistics
10. The following represent core company activities that must be addressed each
year except: - ANSWER d. Labor Negotiations.
11. Which of the following is not addressed by R&D? - ANSWER e. Workforce
Complement
12. In the Marketing Plan, Research and Development addresses all but the: -
ANSWER d. automation of assembly lines.
13. When an R&D effort started in 2001 completes on September 15, 2002, the
product revision kicks in - ANSWER b. immediately upon completion.
14. The relative cost of a product's material cost increases as: - ANSWER c.
MTBF is raised.
15. R&D completion time can be shortened - ANSWER d. when a company
takes advantage of existing technology.
,16. R&D completion time depends on - ANSWER a. number of projects in
R&D.
b. automation rating.
c. the age of the product.
17. Which Automation rating requires the longest time to reposition a product? -
ANSWER e. 10
18. In Capstone® - ANSWER c. the terms age and perceived age are used
interchangeably.
19. When a product is moved to a new location on the Perceptual Map, the
Perceived Age (or Age) is: - ANSWER c. divided in half.
20. Changing MTBF will: - ANSWER a. have no impact on Perceived Age.
21. R&D projects can change a product's: - ANSWER a. size.
b. age.
c. reliability.
d. performance.
22. If your team decides to introduce a new product, when should capacity and
automation be purchased? - ANSWER b. One round prior to product release
, 23. If you purchase production capacity and automation: - ANSWER c. it is
available in the next year.
24. Marketing is concerned with 4 things. What are they? - ANSWER c. Price,
Place, Promotion, and Product
25. An increase in promotional budgets have: - ANSWER c. decreasing returns
over time.
26. Promotion efforts are subject to - ANSWER c. diminishing returns.
27. What effect do increases in the Promotion Budget have on a product's
Awareness? - ANSWER d. Diminishing returns
28. Assuming no additional product promotion, what percent of customers,
reached through last year's marketing campaign will carry over into the current
year? - ANSWER c. 67%
29. How is the strength of the sales channel measured? - ANSWER b.
Accessibility on a scale of 0 to 100%
30. If you drop your sales budget to zero, accessibility drops to 0% in how many
years? - ANSWER 3
