Capsim Exam UPDATED Exam Questions
and CORRECT Answers
how many products does every team start with - CORRECT ANSWER - five
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - CORRECT ANSWER - the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical.
What are three of the five Segments? - CORRECT ANSWER - Traditional, Low End,
Performance
A segment manager's task is to - CORRECT ANSWER - verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors.
Successful managers will: - CORRECT ANSWER - a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
What is the difference between the market segments at the beginning of the round to the final
round? - CORRECT ANSWER - The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap.
After you have uploaded your decisions to the website, you can change your official decisions as
many times as you want prior to the processing date and time of the round. - CORRECT
ANSWER - true
, On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is - CORRECT ANSWER - 0%
What trend can be explicitly observed in the industry in which your company is operating? -
CORRECT ANSWER - Products become smaller and smaller.
MTBF is measured in - CORRECT ANSWER - hour increments
Customers that want small products and are willing to sacrifice performance are in the -
CORRECT ANSWER - size segment
in capstone, pricing standards are set by - CORRECT ANSWER - customers (market
segment)
Reliability" is expressed in terms of: - CORRECT ANSWER - mean time before failure
The two characteristics that the perceptual map evaluates are - CORRECT ANSWER -
performance and size
Over time, the segments will drift in which direction on the Perceptual Map? - CORRECT
ANSWER - down; right
The segments all drift to the lower-right section of the perceptual map. Why does this drift take
place? - CORRECT ANSWER - customers want smaller and faster products
The prices in each segment - CORRECT ANSWER - drop by 50 cents each year
MTBF in the segments should be - CORRECT ANSWER - mtbf (performance)>mtbf
(high end)
AND
and CORRECT Answers
how many products does every team start with - CORRECT ANSWER - five
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - CORRECT ANSWER - the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical.
What are three of the five Segments? - CORRECT ANSWER - Traditional, Low End,
Performance
A segment manager's task is to - CORRECT ANSWER - verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors.
Successful managers will: - CORRECT ANSWER - a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
What is the difference between the market segments at the beginning of the round to the final
round? - CORRECT ANSWER - The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap.
After you have uploaded your decisions to the website, you can change your official decisions as
many times as you want prior to the processing date and time of the round. - CORRECT
ANSWER - true
, On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is - CORRECT ANSWER - 0%
What trend can be explicitly observed in the industry in which your company is operating? -
CORRECT ANSWER - Products become smaller and smaller.
MTBF is measured in - CORRECT ANSWER - hour increments
Customers that want small products and are willing to sacrifice performance are in the -
CORRECT ANSWER - size segment
in capstone, pricing standards are set by - CORRECT ANSWER - customers (market
segment)
Reliability" is expressed in terms of: - CORRECT ANSWER - mean time before failure
The two characteristics that the perceptual map evaluates are - CORRECT ANSWER -
performance and size
Over time, the segments will drift in which direction on the Perceptual Map? - CORRECT
ANSWER - down; right
The segments all drift to the lower-right section of the perceptual map. Why does this drift take
place? - CORRECT ANSWER - customers want smaller and faster products
The prices in each segment - CORRECT ANSWER - drop by 50 cents each year
MTBF in the segments should be - CORRECT ANSWER - mtbf (performance)>mtbf
(high end)
AND
