0845251828
TRL3701
ASSIGNMENT 1
SEMESTER 1
2025
, 0845251828
Introduction
Retail logistics and strategic management play a crucial role in ensuring the
efficiency and competitiveness of businesses in the modern market. Pick n Pay, as a
leading retailer operating across several African countries, must adopt effective
logistics, customer relationship management (CRM), and pricing strategies to
maintain its market position. This assignment explores key logistics activities that
Pick n Pay must execute to fulfill orders, examines how CRM can enhance its brand
image, identifies organizational activities that should not be outsourced, and
discusses major forces influencing its pricing strategies. By analyzing these aspects
TRL3701
ASSIGNMENT 1
SEMESTER 1
2025
, 0845251828
Introduction
Retail logistics and strategic management play a crucial role in ensuring the
efficiency and competitiveness of businesses in the modern market. Pick n Pay, as a
leading retailer operating across several African countries, must adopt effective
logistics, customer relationship management (CRM), and pricing strategies to
maintain its market position. This assignment explores key logistics activities that
Pick n Pay must execute to fulfill orders, examines how CRM can enhance its brand
image, identifies organizational activities that should not be outsourced, and
discusses major forces influencing its pricing strategies. By analyzing these aspects
