, 1 INTRODUCTION [2,5]
1. INTRODUCTION (2.5 Marks)
Media plays a crucial role in shaping societies,
influencing public perceptions, and facilitating
communication in contemporary life. The rise of digital
platforms has transformed the way people engage with
information, making audiences active participants rather
than passive consumers. This portfolio explores various
aspects of media studies, including mediation, audience
interaction, the digital divide, and the intersection of
media, democracy, and development. It also examines
how media institutions operate within political and
economic frameworks and their impact on South African
society. Through critical discussions and practical
examples, this portfolio aims to highlight the evolving
nature of media in the digital age.
2 MEDIA ARTEFACTS [30] 2.1 Critically discuss the concept
of mediation in the context of the media content (5) 2.2 In
what ways are audiences part of the mediation process?
Provide examples of how you interact with media content
daily (TV, radio, press, social media, etc.) (5) 2.3 What are
the implications of the advent of social/digital media
concerning our understanding of media content? (5)
1. INTRODUCTION (2.5 Marks)
Media plays a crucial role in shaping societies,
influencing public perceptions, and facilitating
communication in contemporary life. The rise of digital
platforms has transformed the way people engage with
information, making audiences active participants rather
than passive consumers. This portfolio explores various
aspects of media studies, including mediation, audience
interaction, the digital divide, and the intersection of
media, democracy, and development. It also examines
how media institutions operate within political and
economic frameworks and their impact on South African
society. Through critical discussions and practical
examples, this portfolio aims to highlight the evolving
nature of media in the digital age.
2 MEDIA ARTEFACTS [30] 2.1 Critically discuss the concept
of mediation in the context of the media content (5) 2.2 In
what ways are audiences part of the mediation process?
Provide examples of how you interact with media content
daily (TV, radio, press, social media, etc.) (5) 2.3 What are
the implications of the advent of social/digital media
concerning our understanding of media content? (5)
