,MNM2615 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% Correct solutions
and explanations.{Two different companies provided in this
document}
COMPANY 1 LULUS TRADING PTY LTD {FRUIT AND
VEGETABLES
QUESTION 1
Describe the background of the chosen SME/SMME. Your
answer should not exceed half a page (5 marks for the
background)
(5)
Lulus Trading Pty Ltd is a small to medium-sized enterprise
(SME) that specializes in the trading and distribution of fresh
fruits and vegetables. Established in [year], the company is
based in [location], where it operates as a supplier to both
wholesale markets and local retailers. Lulus Trading focuses on
sourcing high-quality produce from local farmers and
international suppliers, ensuring a diverse range of fresh fruits
and vegetables for their clientele. The company prides itself on
building strong relationships with its suppliers and customers,
emphasizing quality, reliability, and customer service. With an
expanding customer base, Lulus Trading continues to grow its
market presence by offering seasonal products and organic
options, catering to an increasingly health-conscious consumer
QUESTION 2
(a) Explain demography to the identified SME/SMME
owner/manager 15 marks for the theoretical explanation).
, (b) Discuss the demography of the chosen SME/SMME and
give practical examples to clarify your discussion (10 marks for
the practical examples and clarification).
(15)
(a) Explanation of Demography to the SME
Owner/Manager:
Demography refers to the statistical study of populations,
especially human populations, and is concerned with
understanding the structure, characteristics, and changes within
a population. For an SME or SMME owner/manager,
demography is essential as it helps in analyzing the target
market, workforce composition, and potential customer base. It
involves the study of factors such as age, gender, income levels,
education, employment status, family structure, and geographic
location.
In a business context, demography can be used to:
1. Understand Customer Profiles: By analyzing the
demographic characteristics of a target audience, the SME
can tailor its products, services, and marketing strategies to
meet the specific needs and preferences of different
customer groups. For instance, if the majority of customers
are young families, the SME may focus on offering
convenient and affordable meal solutions using fresh
produce.
2. Assess Market Trends: Demographic shifts (such as an
aging population or the rise of single-person households)
can influence market demand. Understanding these trends
Semester 1 2025 - DUE March 2025; 100% Correct solutions
and explanations.{Two different companies provided in this
document}
COMPANY 1 LULUS TRADING PTY LTD {FRUIT AND
VEGETABLES
QUESTION 1
Describe the background of the chosen SME/SMME. Your
answer should not exceed half a page (5 marks for the
background)
(5)
Lulus Trading Pty Ltd is a small to medium-sized enterprise
(SME) that specializes in the trading and distribution of fresh
fruits and vegetables. Established in [year], the company is
based in [location], where it operates as a supplier to both
wholesale markets and local retailers. Lulus Trading focuses on
sourcing high-quality produce from local farmers and
international suppliers, ensuring a diverse range of fresh fruits
and vegetables for their clientele. The company prides itself on
building strong relationships with its suppliers and customers,
emphasizing quality, reliability, and customer service. With an
expanding customer base, Lulus Trading continues to grow its
market presence by offering seasonal products and organic
options, catering to an increasingly health-conscious consumer
QUESTION 2
(a) Explain demography to the identified SME/SMME
owner/manager 15 marks for the theoretical explanation).
, (b) Discuss the demography of the chosen SME/SMME and
give practical examples to clarify your discussion (10 marks for
the practical examples and clarification).
(15)
(a) Explanation of Demography to the SME
Owner/Manager:
Demography refers to the statistical study of populations,
especially human populations, and is concerned with
understanding the structure, characteristics, and changes within
a population. For an SME or SMME owner/manager,
demography is essential as it helps in analyzing the target
market, workforce composition, and potential customer base. It
involves the study of factors such as age, gender, income levels,
education, employment status, family structure, and geographic
location.
In a business context, demography can be used to:
1. Understand Customer Profiles: By analyzing the
demographic characteristics of a target audience, the SME
can tailor its products, services, and marketing strategies to
meet the specific needs and preferences of different
customer groups. For instance, if the majority of customers
are young families, the SME may focus on offering
convenient and affordable meal solutions using fresh
produce.
2. Assess Market Trends: Demographic shifts (such as an
aging population or the rise of single-person households)
can influence market demand. Understanding these trends
