,MNM2615 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% Correct solutions
and explanations.{Two different companies provided in this
document}
COMPANY 1 LULUS TRADING PTY LTD {FRUIT AND
VEGETABLES
QUESTION 1
Describe the background of the chosen SME/SMME. Your
answer should not exceed half a page (5 marks for the
background)
(5)
Lulus Trading Pty Ltd is a South African Small Medium and
Micro Enterprise (SMME) that specializes in the trading of fresh
fruit and vegetables. Established with the aim of providing high-
quality produce to local markets, the company has built a
reputation for sourcing and distributing a wide variety of fruits
and vegetables directly from farmers to consumers. Lulus
Trading focuses on maintaining a strong supply chain, ensuring
that their products meet both local and international standards
for freshness and quality. The company operates in a
competitive sector, where it seeks to establish a loyal customer
base by offering personalized services, reliable delivery, and
competitive pricing. The business contributes to the local
economy by supporting small-scale farmers and creating
employment opportunities within the community.
QUESTION 2
(a) Explain demography to the identified SME/SMME
owner/manager 15 marks for the theoretical explanation).
, (b) Discuss the demography of the chosen SME/SMME and
give practical examples to clarify your discussion (10 marks for
the practical examples and clarification).
(15)
(a) Theoretical Explanation of Demography
Demography refers to the statistical study of populations,
particularly focusing on the structure, characteristics, and
dynamics of human populations. It encompasses various factors
such as age, gender, income, education level, family size,
occupation, and geographic distribution. Demographic data is
crucial for businesses because it helps to understand the
potential market, customer behavior, and how different
population segments might respond to products or services.
In the context of a Small Medium or Micro Enterprise (SMME)
like Lulus Trading Pty Ltd, understanding the demographics of
the target market allows the business to make informed
decisions regarding product offerings, pricing, and marketing
strategies. For example, knowing the age distribution of
customers can guide the business in selecting the types of fruits
and vegetables most appealing to different age groups.
Additionally, the income level of customers will impact how
much they are willing to spend on fresh produce. Demographic
data also helps in identifying trends and changes in the market,
enabling businesses to adapt quickly and cater to the evolving
needs of consumers.
(b) Demography of Lulus Trading Pty Ltd with Practical
Examples
Semester 1 2025 - DUE March 2025; 100% Correct solutions
and explanations.{Two different companies provided in this
document}
COMPANY 1 LULUS TRADING PTY LTD {FRUIT AND
VEGETABLES
QUESTION 1
Describe the background of the chosen SME/SMME. Your
answer should not exceed half a page (5 marks for the
background)
(5)
Lulus Trading Pty Ltd is a South African Small Medium and
Micro Enterprise (SMME) that specializes in the trading of fresh
fruit and vegetables. Established with the aim of providing high-
quality produce to local markets, the company has built a
reputation for sourcing and distributing a wide variety of fruits
and vegetables directly from farmers to consumers. Lulus
Trading focuses on maintaining a strong supply chain, ensuring
that their products meet both local and international standards
for freshness and quality. The company operates in a
competitive sector, where it seeks to establish a loyal customer
base by offering personalized services, reliable delivery, and
competitive pricing. The business contributes to the local
economy by supporting small-scale farmers and creating
employment opportunities within the community.
QUESTION 2
(a) Explain demography to the identified SME/SMME
owner/manager 15 marks for the theoretical explanation).
, (b) Discuss the demography of the chosen SME/SMME and
give practical examples to clarify your discussion (10 marks for
the practical examples and clarification).
(15)
(a) Theoretical Explanation of Demography
Demography refers to the statistical study of populations,
particularly focusing on the structure, characteristics, and
dynamics of human populations. It encompasses various factors
such as age, gender, income, education level, family size,
occupation, and geographic distribution. Demographic data is
crucial for businesses because it helps to understand the
potential market, customer behavior, and how different
population segments might respond to products or services.
In the context of a Small Medium or Micro Enterprise (SMME)
like Lulus Trading Pty Ltd, understanding the demographics of
the target market allows the business to make informed
decisions regarding product offerings, pricing, and marketing
strategies. For example, knowing the age distribution of
customers can guide the business in selecting the types of fruits
and vegetables most appealing to different age groups.
Additionally, the income level of customers will impact how
much they are willing to spend on fresh produce. Demographic
data also helps in identifying trends and changes in the market,
enabling businesses to adapt quickly and cater to the evolving
needs of consumers.
(b) Demography of Lulus Trading Pty Ltd with Practical
Examples
