MNM2615
Assignment 1 Semester 1 2025
Unique number:
Due Date: March 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
Connect with the tutor on
+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, 6 DIFFERENT COMPANIES ANSWERS PROVIDED
TABLE OF CONTENTS
LULU’S TRADING PTY LTD (Fruit and vegetables) .................................................. 4
KAYATECH SOLUTIONS (tech company) .............................................................. 12
UBUNTU MEDIA (media company) ......................................................................... 21
SAFARI HORIZONS (tourism company) ................................................................. 29
MATIYA APPAREL (clothing company) ................................................................... 38
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) ........................ 46
© Study Shack 2024. All rights Reserved +27 68 812 0934
, LULU’S TRADING PTY LTD (Fruit and vegetables)
EXPLORING LULU’S TRADING PTY LTD DEMOGRAPHY AND
CONSUMER CULTURE FOR MARKETING STRATEGY IN AN AFRICAN
SME
INTRODUCTION
Technological advancements and increasing internet penetration are
reshaping Africa’s business landscape, enabling local enterprises to access
broader markets and refine their operations (Asongu & Le Roux, 2017). One
sector benefiting significantly from this progress is agriculture, where
improved digital tools support enhanced productivity, market access, and
customer engagement (Chavula, 2013). In this context, Lulu’s Trading Pty Ltd,
a green-vegetable producer based in Limpopo, exemplifies how an African
small or medium enterprise (SME) can leverage mobile technology, online
platforms, and consumer insights to sustain growth and competitive
advantage. Equally important is understanding demographic trends and the
cultural factors that influence purchasing behavior across diverse African
markets (Wyche, Schoenebeck, & Forte, 2013). This report explores Lulu’s
Trading’s background, discusses the relevance of demography, evaluates
factors shaping African consumer culture, and examines population
implications for marketing structures. By doing so, it provides a strategic
foundation for sustained growth within South Africa and beyond.
QUESTION 1 : BACKGROUND
Lulu’s Trading Pty Ltd was established in 2013 and operates from Limpopo,
focusing on the cultivation and supply of fresh and dried green vegetables.
Over the past decade, the enterprise has built a loyal local customer base that
includes supermarkets, wholesalers, and educational institutions. Its owner,
Mrs. Adebayo, is driven by a passion for promoting African culture through
high-quality produce and community-oriented outreach. Leveraging Africa’s
growing mobile and internet presence, the company has begun experimenting
with online ordering and delivery options to expand its market. Additionally,
© Study Shack 2024. All rights Reserved +27 68 812 0934
Assignment 1 Semester 1 2025
Unique number:
Due Date: March 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
Connect with the tutor on
+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, 6 DIFFERENT COMPANIES ANSWERS PROVIDED
TABLE OF CONTENTS
LULU’S TRADING PTY LTD (Fruit and vegetables) .................................................. 4
KAYATECH SOLUTIONS (tech company) .............................................................. 12
UBUNTU MEDIA (media company) ......................................................................... 21
SAFARI HORIZONS (tourism company) ................................................................. 29
MATIYA APPAREL (clothing company) ................................................................... 38
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) ........................ 46
© Study Shack 2024. All rights Reserved +27 68 812 0934
, LULU’S TRADING PTY LTD (Fruit and vegetables)
EXPLORING LULU’S TRADING PTY LTD DEMOGRAPHY AND
CONSUMER CULTURE FOR MARKETING STRATEGY IN AN AFRICAN
SME
INTRODUCTION
Technological advancements and increasing internet penetration are
reshaping Africa’s business landscape, enabling local enterprises to access
broader markets and refine their operations (Asongu & Le Roux, 2017). One
sector benefiting significantly from this progress is agriculture, where
improved digital tools support enhanced productivity, market access, and
customer engagement (Chavula, 2013). In this context, Lulu’s Trading Pty Ltd,
a green-vegetable producer based in Limpopo, exemplifies how an African
small or medium enterprise (SME) can leverage mobile technology, online
platforms, and consumer insights to sustain growth and competitive
advantage. Equally important is understanding demographic trends and the
cultural factors that influence purchasing behavior across diverse African
markets (Wyche, Schoenebeck, & Forte, 2013). This report explores Lulu’s
Trading’s background, discusses the relevance of demography, evaluates
factors shaping African consumer culture, and examines population
implications for marketing structures. By doing so, it provides a strategic
foundation for sustained growth within South Africa and beyond.
QUESTION 1 : BACKGROUND
Lulu’s Trading Pty Ltd was established in 2013 and operates from Limpopo,
focusing on the cultivation and supply of fresh and dried green vegetables.
Over the past decade, the enterprise has built a loyal local customer base that
includes supermarkets, wholesalers, and educational institutions. Its owner,
Mrs. Adebayo, is driven by a passion for promoting African culture through
high-quality produce and community-oriented outreach. Leveraging Africa’s
growing mobile and internet presence, the company has begun experimenting
with online ordering and delivery options to expand its market. Additionally,
© Study Shack 2024. All rights Reserved +27 68 812 0934
