Capsim Exam with complete solutions
2024/2025
1. When opening the Excel version of Capstone®, you should Macros do what to
Macros? - ANSWER-Enable
If there are two identical products, one that has 100% accessibility and one that
has 0% accessibility, - ANSWER-the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
3. How many products does every team start with? - ANSWER-Five products
4. What are three of the five Segments? - ANSWER-a. Traditional, Low End,
Performance
5. A segment manager's task is to - ANSWER-b. verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the
distribution system as compared to competitors.
6. What is the difference between the market segments at the beginning of the
round to the final round? - ANSWER-b. The fine cuts overlap in the beginning and
in year 8 only the rough cuts overlap.
7. Successful managers will: - ANSWER-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
,After you have uploaded your decisions to the website, can you change your
official decisions as many times as you want prior to the processing date and
time of the round? - ANSWER-yes
9. Once you upload your official decisions during a round, how many times can
you change them before the end of the round? - ANSWER-e. As many times as
you want
10. What trend can be explicitly observed in the industry in which your company
is operating? - ANSWER-c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is - ANSWER-0%
12. MTBF is measured in - ANSWER-b. hour increments.
13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ANSWER-c. low End segment.
14. Customers that want small products and are willing to sacrifice performance
are in the - ANSWER-e. size segment.
15. In Capstone©, pricing standards are set by: - ANSWER-a. Customers (Market
Segment).
16. "Reliability" is expressed in terms of: - ANSWER-a. Mean Time Between
Failure.
17. MTBF measures what? - ANSWER-c. Reliability
18. The two characteristics that the perceptual map evaluates are - ANSWER-a.
Performance and Size.
19. The Perceptual Map is - ANSWER-a. a marketing tool used to track the
position of the company's products against those of the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why
does this drift take place? - ANSWER-c. Customers want smaller and faster
products.
c. Customers want smaller and faster products. - ANSWER-d. down; right
, 22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - ANSWER-b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand? - ANSWER-c. It loses 20%
of its appeal.
24. What's the measure for product reliability? - ANSWER-c. Expected time a
product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal
lost? - ANSWER-b. $5
26. The prices in each segment - ANSWER-a. drop by $0.50 each year.
27. MTBF in the segments should be - ANSWER-MTBF (Performance) > MTBF
(High End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - ANSWER-b. Automation
29. Inside each fine cut circle, - ANSWER-a. segments have an ideal spot where
demand is at its highest.
30. The Traditional ideal spot is - ANSWER-c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes
to production costs? - ANSWER-b. Higher material cost
32. Age refers to: - ANSWER-b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D? -
ANSWER-a. It is reduced by 50%.
34. The preferred product perceived age for each sector peaks at: - ANSWER-c.
zero years for high end and seven years for low end.
c. zero years for high end and seven years for low end. - ANSWER-a. 2
36. Pricing plays a role - ANSWER-in the rough cut stage of the purchase
decision and in the fine cut stage of the purchase decision.
2024/2025
1. When opening the Excel version of Capstone®, you should Macros do what to
Macros? - ANSWER-Enable
If there are two identical products, one that has 100% accessibility and one that
has 0% accessibility, - ANSWER-the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
3. How many products does every team start with? - ANSWER-Five products
4. What are three of the five Segments? - ANSWER-a. Traditional, Low End,
Performance
5. A segment manager's task is to - ANSWER-b. verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the
distribution system as compared to competitors.
6. What is the difference between the market segments at the beginning of the
round to the final round? - ANSWER-b. The fine cuts overlap in the beginning and
in year 8 only the rough cuts overlap.
7. Successful managers will: - ANSWER-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
,After you have uploaded your decisions to the website, can you change your
official decisions as many times as you want prior to the processing date and
time of the round? - ANSWER-yes
9. Once you upload your official decisions during a round, how many times can
you change them before the end of the round? - ANSWER-e. As many times as
you want
10. What trend can be explicitly observed in the industry in which your company
is operating? - ANSWER-c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is - ANSWER-0%
12. MTBF is measured in - ANSWER-b. hour increments.
13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ANSWER-c. low End segment.
14. Customers that want small products and are willing to sacrifice performance
are in the - ANSWER-e. size segment.
15. In Capstone©, pricing standards are set by: - ANSWER-a. Customers (Market
Segment).
16. "Reliability" is expressed in terms of: - ANSWER-a. Mean Time Between
Failure.
17. MTBF measures what? - ANSWER-c. Reliability
18. The two characteristics that the perceptual map evaluates are - ANSWER-a.
Performance and Size.
19. The Perceptual Map is - ANSWER-a. a marketing tool used to track the
position of the company's products against those of the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why
does this drift take place? - ANSWER-c. Customers want smaller and faster
products.
c. Customers want smaller and faster products. - ANSWER-d. down; right
, 22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - ANSWER-b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand? - ANSWER-c. It loses 20%
of its appeal.
24. What's the measure for product reliability? - ANSWER-c. Expected time a
product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal
lost? - ANSWER-b. $5
26. The prices in each segment - ANSWER-a. drop by $0.50 each year.
27. MTBF in the segments should be - ANSWER-MTBF (Performance) > MTBF
(High End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - ANSWER-b. Automation
29. Inside each fine cut circle, - ANSWER-a. segments have an ideal spot where
demand is at its highest.
30. The Traditional ideal spot is - ANSWER-c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes
to production costs? - ANSWER-b. Higher material cost
32. Age refers to: - ANSWER-b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D? -
ANSWER-a. It is reduced by 50%.
34. The preferred product perceived age for each sector peaks at: - ANSWER-c.
zero years for high end and seven years for low end.
c. zero years for high end and seven years for low end. - ANSWER-a. 2
36. Pricing plays a role - ANSWER-in the rough cut stage of the purchase
decision and in the fine cut stage of the purchase decision.
