, MNM3709 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 11 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
QUESTION 1 [10 MARKS] As the market becomes increasingly
competitive, Ocean Basket must develop strategies to retain
customers and increase customer loyalty. Recommend one pure
loyalty, push loyalty, pull loyalty, purchase loyalty and purge
loyalty marketing strategy each to Ocean Basket (so a total of
five loyalty marketing strategies) by explaining how Ocean
Basket can apply each of these strategies to improve customer
satisfaction, loyalty and retention. Provide specific practical
examples relating to Ocean Basket to support your discussion.
No marks will be awarded for AI-generated content. Keep your
explanation of each loyalty strategy under 100 words. Note
that, for this question, you are not required to reference but
you are still not allowed to copy from any source, including the
prescribed material. Think of your own examples. Turnitin will
flag copied examples and AI-generated content. Copied
examples from any other sources will receive zero. MARKING
RUBRIC QUESTION 1 Loyalty strategies 0 Marks 1 Mark 2 Marks
Per loyalty strategy Only theoretical discussion. Did not apply to
Ocean Basket. The incorrect theory used to apply practically.
Copied examples from other sources, including but not limited
to, websites/other students/AIgenerated examples. Did not
show evidence of thinking critically or applying knowledge. The
example provided explains the loyalty strategy but not how it
Semester 2 2024 - DUE 11 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
QUESTION 1 [10 MARKS] As the market becomes increasingly
competitive, Ocean Basket must develop strategies to retain
customers and increase customer loyalty. Recommend one pure
loyalty, push loyalty, pull loyalty, purchase loyalty and purge
loyalty marketing strategy each to Ocean Basket (so a total of
five loyalty marketing strategies) by explaining how Ocean
Basket can apply each of these strategies to improve customer
satisfaction, loyalty and retention. Provide specific practical
examples relating to Ocean Basket to support your discussion.
No marks will be awarded for AI-generated content. Keep your
explanation of each loyalty strategy under 100 words. Note
that, for this question, you are not required to reference but
you are still not allowed to copy from any source, including the
prescribed material. Think of your own examples. Turnitin will
flag copied examples and AI-generated content. Copied
examples from any other sources will receive zero. MARKING
RUBRIC QUESTION 1 Loyalty strategies 0 Marks 1 Mark 2 Marks
Per loyalty strategy Only theoretical discussion. Did not apply to
Ocean Basket. The incorrect theory used to apply practically.
Copied examples from other sources, including but not limited
to, websites/other students/AIgenerated examples. Did not
show evidence of thinking critically or applying knowledge. The
example provided explains the loyalty strategy but not how it
