MNM2615
Assignment 1 Semester 2 2024
Unique Number:
Due Date: 23 August 2024
INTRODUCTION
In recent years, Africa has experienced significant technological progress, particularly in terms
of smartphone penetration and mobile networking. This has had a profound impact on
agricultural practices, marketing strategies, and overall business growth. Additionally, African
consumers are increasingly influenced by both traditional channels and digital platforms, posing
both challenges and opportunities for businesses. In this context, Lulu's Trading Pty Ltd, a South
African company specializing in green vegetable production, has the potential to leverage this
technological progress to expand its market reach and capitalize on the growing mobile and
internet access. By understanding and adapting to the continent's unique consumer behavior,
DISCLAIMER & TERMS OF USE
1. Educational Aid: These study notes are designed to serve as educational aids and should not be considered as a
substitute for individual research, critical thinking, or professional guidance. Students are encouraged to
conduct their own extensive research and consult with their instructors or academic advisors for specific
assignment requirements.
2. Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the
information provided in these study notes, the seller cannot guarantee the completeness or correctness of all
the content. It is the responsibility of the buyer to verify the accuracy of the information and use their own
judgment when applying it to their assignments.
3. Academic Integrity: It is crucial for students to uphold academic integrity and adhere to their institution's
policies and guidelines regarding plagiarism, citation, and referencing. These study notes should be used as a
tool for learning and inspiration, but any direct reproduction of the content without proper acknowledgment and
citation may constitute academic misconduct.
4. Limited Liability: The seller of these study notes shall not be held liable for any direct or indirect damages,
losses, or consequences arising from the use of the notes. This includes, but is not limited to, poor grades,
academic penalties, or any other negative outcomes resulting from the application or misuse of the information
provided. ]
Assignment 1 Semester 2 2024
Unique Number:
Due Date: 23 August 2024
INTRODUCTION
In recent years, Africa has experienced significant technological progress, particularly in terms
of smartphone penetration and mobile networking. This has had a profound impact on
agricultural practices, marketing strategies, and overall business growth. Additionally, African
consumers are increasingly influenced by both traditional channels and digital platforms, posing
both challenges and opportunities for businesses. In this context, Lulu's Trading Pty Ltd, a South
African company specializing in green vegetable production, has the potential to leverage this
technological progress to expand its market reach and capitalize on the growing mobile and
internet access. By understanding and adapting to the continent's unique consumer behavior,
DISCLAIMER & TERMS OF USE
1. Educational Aid: These study notes are designed to serve as educational aids and should not be considered as a
substitute for individual research, critical thinking, or professional guidance. Students are encouraged to
conduct their own extensive research and consult with their instructors or academic advisors for specific
assignment requirements.
2. Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the
information provided in these study notes, the seller cannot guarantee the completeness or correctness of all
the content. It is the responsibility of the buyer to verify the accuracy of the information and use their own
judgment when applying it to their assignments.
3. Academic Integrity: It is crucial for students to uphold academic integrity and adhere to their institution's
policies and guidelines regarding plagiarism, citation, and referencing. These study notes should be used as a
tool for learning and inspiration, but any direct reproduction of the content without proper acknowledgment and
citation may constitute academic misconduct.
4. Limited Liability: The seller of these study notes shall not be held liable for any direct or indirect damages,
losses, or consequences arising from the use of the notes. This includes, but is not limited to, poor grades,
academic penalties, or any other negative outcomes resulting from the application or misuse of the information
provided. ]
