1
,2
, Before you start:
§ We have looked at innovation opportunities in part one, specifically the opportunities that various
theories can provide in terms of what they offer.
§ We will now look at the following innovation opportunities continued from part 1 in terms of:
Ê Value innovation and competitive advantage
Ê Blue ocean strategies
Ê Business model innovation
Ê Bottom of the pyramid
TIP:
Remember to keep the bigger picture in mind. We are looking at strategic innovation as a whole and are
breaking this down into its components, namely:
Ê Innovative/innovation opportunities
ê Innovation theories
ê Value innovation and competitive advantage
ê Blue ocean strategies
ê Business model innovation
ê Bottom of the pyramid
Ê Supportive organizations
Ê Innovative individuals.
There are 3 schools of academic
thought associated with strategic
innovation:
Ê Value innovation
Ê Disruptive innovation
Ê Bottom of the pyramid innovation
(BoP)
3
,2
, Before you start:
§ We have looked at innovation opportunities in part one, specifically the opportunities that various
theories can provide in terms of what they offer.
§ We will now look at the following innovation opportunities continued from part 1 in terms of:
Ê Value innovation and competitive advantage
Ê Blue ocean strategies
Ê Business model innovation
Ê Bottom of the pyramid
TIP:
Remember to keep the bigger picture in mind. We are looking at strategic innovation as a whole and are
breaking this down into its components, namely:
Ê Innovative/innovation opportunities
ê Innovation theories
ê Value innovation and competitive advantage
ê Blue ocean strategies
ê Business model innovation
ê Bottom of the pyramid
Ê Supportive organizations
Ê Innovative individuals.
There are 3 schools of academic
thought associated with strategic
innovation:
Ê Value innovation
Ê Disruptive innovation
Ê Bottom of the pyramid innovation
(BoP)
3
