ESB EXAM STUDY GUIDE QUESTIONS WITH
CORRECT ANSWERS
Flexibility CORRECT ANSWER Ability to adapt, willingness to change
Courage CORRECT ANSWER Takes risks in spite of possible losses
Empathy CORRECT ANSWER Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? CORRECT ANSWER Creativity,
Determination, Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low
risk tolerance. Based upon this finding, which approach might be less stressful for the
entrepreneur to have her own business? CORRECT ANSWER Buy an existing
business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based
on the scenario provided, what should be emphasized in marketing to attract
customers? CORRECT ANSWER Location
An entrepreneur has been working for a flooring business in a neighboring town. He
feels he is ready to open his own flooring business in his local community. Which should
be emphasized in marketing to attract customers to his new business? CORRECT
ANSWER Lower Prices
Which is one of the greatest benefits of entrepreneurship? CORRECT ANSWER Being
your own boss
Which are three risks of entrepreneurship? CORRECT ANSWER Long hours, potential
business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He
is paid a good salary. His only dissatisfaction is the hours are long and often when he
requests time off he is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? CORRECT ANSWER
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or
buying an existing business? CORRECT ANSWER Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business
because there is a lack of motorcycle repair shops in the local town. Given the facts
provided, which opportunity would be the best choice for the motorcycle mechanic to
, open a business? CORRECT ANSWER Start a new business and invest $50,000 in
modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She
wants to sell purses, belts, and other leathercrafts from her home. Which opportunity for
starting a leathercraft business would have the highest probability of success?
CORRECT ANSWER Build an online storefront
Based upon the education and skills gained from the years of vocational training as an
auto mechanic, as well as having grown up in a family of entrepreneurs, a young adult
decides to open an auto mechanic shop. Which customer group will this new auto
mechanic business support? CORRECT ANSWER Businesses
The owner of a pizza delivery business is seeking new customers. The owner has
identified a group of potential customers that have moved into some new housing within
reaches of his drivers. Which method of segmentation is the owner using? CORRECT
ANSWER Geographic
A child daycare center needs to identify a value of proposition that will help parents feel
secure about using their services. Which two initiatives meets this objective?
CORRECT ANSWER Providing live web cams parents can access from the Internet by
using a secure logon. Offering a list of references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and
promises the center will meet the needs of customers with a variety of schedules. What
is a legitimate value proposition for potential customers? CORRECT ANSWER
Providing extended hours to pick up and drop off pets before and after work
Which two groups benefit most from a well-written business plan? CORRECT ANSWER
Business owner
Investors
Which of the following should be addressed in the description section of a business
plan? CORRECT ANSWER Target Markets
Easy to setup, but has unlimited liability. CORRECT ANSWER Sole Proprietorship
Terminates upon death of a partner CORRECT ANSWER General or Limited
Partnership
Double-taxed, but best for international businesses CORRECT ANSWER C Corporation
Similar to a C Corporation, but taxed at a lower rate CORRECT ANSWER S
Corporation
Owned by no one; pays no U.S federal tax CORRECT ANSWER Nonprofit Corporation
CORRECT ANSWERS
Flexibility CORRECT ANSWER Ability to adapt, willingness to change
Courage CORRECT ANSWER Takes risks in spite of possible losses
Empathy CORRECT ANSWER Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? CORRECT ANSWER Creativity,
Determination, Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low
risk tolerance. Based upon this finding, which approach might be less stressful for the
entrepreneur to have her own business? CORRECT ANSWER Buy an existing
business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based
on the scenario provided, what should be emphasized in marketing to attract
customers? CORRECT ANSWER Location
An entrepreneur has been working for a flooring business in a neighboring town. He
feels he is ready to open his own flooring business in his local community. Which should
be emphasized in marketing to attract customers to his new business? CORRECT
ANSWER Lower Prices
Which is one of the greatest benefits of entrepreneurship? CORRECT ANSWER Being
your own boss
Which are three risks of entrepreneurship? CORRECT ANSWER Long hours, potential
business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He
is paid a good salary. His only dissatisfaction is the hours are long and often when he
requests time off he is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? CORRECT ANSWER
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or
buying an existing business? CORRECT ANSWER Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business
because there is a lack of motorcycle repair shops in the local town. Given the facts
provided, which opportunity would be the best choice for the motorcycle mechanic to
, open a business? CORRECT ANSWER Start a new business and invest $50,000 in
modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She
wants to sell purses, belts, and other leathercrafts from her home. Which opportunity for
starting a leathercraft business would have the highest probability of success?
CORRECT ANSWER Build an online storefront
Based upon the education and skills gained from the years of vocational training as an
auto mechanic, as well as having grown up in a family of entrepreneurs, a young adult
decides to open an auto mechanic shop. Which customer group will this new auto
mechanic business support? CORRECT ANSWER Businesses
The owner of a pizza delivery business is seeking new customers. The owner has
identified a group of potential customers that have moved into some new housing within
reaches of his drivers. Which method of segmentation is the owner using? CORRECT
ANSWER Geographic
A child daycare center needs to identify a value of proposition that will help parents feel
secure about using their services. Which two initiatives meets this objective?
CORRECT ANSWER Providing live web cams parents can access from the Internet by
using a secure logon. Offering a list of references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and
promises the center will meet the needs of customers with a variety of schedules. What
is a legitimate value proposition for potential customers? CORRECT ANSWER
Providing extended hours to pick up and drop off pets before and after work
Which two groups benefit most from a well-written business plan? CORRECT ANSWER
Business owner
Investors
Which of the following should be addressed in the description section of a business
plan? CORRECT ANSWER Target Markets
Easy to setup, but has unlimited liability. CORRECT ANSWER Sole Proprietorship
Terminates upon death of a partner CORRECT ANSWER General or Limited
Partnership
Double-taxed, but best for international businesses CORRECT ANSWER C Corporation
Similar to a C Corporation, but taxed at a lower rate CORRECT ANSWER S
Corporation
Owned by no one; pays no U.S federal tax CORRECT ANSWER Nonprofit Corporation
