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Micro-macro dilemma correct answers what is good for some producers may not be good for society as a whole (the society as a whole piece is key) role of price in a market-directed economy correct answers to serve as a rough measure of the value of resources used to produce goods and services marketing correct answers attempts to affect the products and services you buy marketing correct answers applies to nonprofit organizations advertising and sales promotion correct answers marketing functions marketing correct answers can affect prices you will pay for a product marketing correct answers includes decisions about how to sell products pure subsistence economy correct answers family units make all the products they consume; no marketing takes place because marketing doesn't occur unless two or more parties are willing to exchange something for something else tariffs correct answers taxes on imported products; legal as long as all regulations are followed production correct answers involves actually making the product examples of marketing functions correct answers predicting the types of cars different people will buy, determining the features of the car, selling the car, and developing a sales promotion campaign for the car macro-marketing correct answers looks at the marketing function in relation to society as a whole micro-marketing correct answers looks at activities of individual organizations sales era correct answers emphasis on selling more parts and outselling the competition production era correct answers focused on the production of products marketing company era correct answers a time when companies embraced the marketing concept simple trade era correct answers when middlemen were introduced in the early role of marketing involving simple distribution marketing department era correct answers tied various marketing efforts together under one department