MNM3702 ASSESSMENT 1 SEMESTER 1 2024

BMZ ACADEMY

BMZ Academy




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Table of Contents
Introduction ................................................................................................................ 4

QUESTION 1 ............................................................................................................. 4

secondary data ....................................................................................................... 4

Syndicated data .................................................................................................. 4

Published Secondary data .................................................................................. 4

QUESTION 2 ............................................................................................................. 5

Advantages of Secondary Data: ............................................................................. 5

Ease of access .................................................................................................... 5

Low cost or free................................................................................................... 5

Time-saving ......................................................................................................... 6

Allow to generate new insights from previous analysis ....................................... 6

Longitudinal analysis ........................................................................................... 6

Anyone can collect the data ................................................................................ 6

A huge amount of secondary data with a wide variety of sources ....................... 6

QUESTION 3 ............................................................................................................. 6

Data collection method ........................................................................................... 7

Types of questions .................................................................................................. 7

Sample size ............................................................................................................ 7

Hardware required .................................................................................................. 7
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Data presentation ................................................................................................... 8

Researcher involvement [6] .................................................................................... 8

QUESTION 4 ............................................................................................................. 8

consumer price perception ..................................................................................... 9

consumer behaviors towards products ................................................................... 9

responses to advertising messages........................................................................ 9

Conclusion ............................................................................................................... 10

References ............................................................................................................... 11




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