MNM2615 Assignment 1 Semester 1 2024

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MNM2615 Assignment 1
Semester 1 2024




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, QUESTIONS

Background and key concepts should not be more than half a
page (5 marks for the background and key concepts). (5) Then
answer the following questions:
QUESTION 2

(a) Discuss the technological progress in Africa (5 marks for the
theoretical discussions).

(b) Explain how the chosen SME/SMME can infuse the
technological progress in the business (10 marks for the practical
application). (15)

QUESTION 3
(a) Discuss the cultural influences on the decision-making process
as part of African consumer buying (5 marks for the theoretical
discussion).

(b) Give examples of practical applications of the decision-making
process that is part SME/SMME consumers’ buying (10 marks for
the practical application). (15)

QUESTION 4 (a) Describe to the identified SME/SMME owner the
marketing implications relating to growth in mobile and internet
access (5 marks for the theoretical discussions). (b) Describe how
the identified SME/SMME can practically capitalise on this growth
with reference to its marketing strategy (10 marks for the
practical application). (15)