MNG3701 Assignment 2
Semester 1 2023
UNIQUE NO (572530)
Referencing included in answering (see
EXAMPLE page provided)
written by
studywiz
www.stuvia.com
, MNG3701 | Assignment 2 Solutions | Semester 1 2023
Unique Code: 572530
Table of Contents
1 Introduction ............................................................................................................ 1
2 Methods to Analyse the Internal Environment........................................................ 1
3 Importance of Analysing the External Environment ............................................... 2
4 Analysis of the RCL Macro and Market Environment ............................................. 3
4.1 Economic Conditions ....................................................................................... 3
4.2 Political Stability .............................................................................................. 3
4.3 Consumer Behaviour ....................................................................................... 4
4.4 Industry Trends ............................................................................................... 4
4.5 Competition ..................................................................................................... 4
5 Business Level Strategy of RCL Foods ................................................................. 6
6 Conclusion ............................................................................................................. 7
7 References ............................................................................................................ 7
1
Semester 1 2023
UNIQUE NO (572530)
Referencing included in answering (see
EXAMPLE page provided)
written by
studywiz
www.stuvia.com
, MNG3701 | Assignment 2 Solutions | Semester 1 2023
Unique Code: 572530
Table of Contents
1 Introduction ............................................................................................................ 1
2 Methods to Analyse the Internal Environment........................................................ 1
3 Importance of Analysing the External Environment ............................................... 2
4 Analysis of the RCL Macro and Market Environment ............................................. 3
4.1 Economic Conditions ....................................................................................... 3
4.2 Political Stability .............................................................................................. 3
4.3 Consumer Behaviour ....................................................................................... 4
4.4 Industry Trends ............................................................................................... 4
4.5 Competition ..................................................................................................... 4
5 Business Level Strategy of RCL Foods ................................................................. 6
6 Conclusion ............................................................................................................. 7
7 References ............................................................................................................ 7
1
