KNSISM 3208 midterm question and answers 2023

KNSISM 3208 midterm question and answers 2023What was the first university to offer a sport management academic degree program and what year? - correct answer Ohio University 1966 Who (outside of the US) offers the most sport management degree programs? - correct answer Europe Around _____ of all jobs in sport industry involve sales positions - correct answer 1/4 sport - correct answer any activity, experience or business enterprise for which the primary focus is fitness, recreation, athletics and leisure related sport managment - correct answer study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport related business or product 1. types (of sport) 2. settings (in which sports are found) 3. models (of segments within sport industry) single sport settings - correct answer professional leagues, individual teams, organizations multi sport settings - correct answer athletic foundations, disabled sport, adaptive sport, high school, military, olympics, comissions, visitor's bureaus, hall of fame, youth organziations college sport settings - correct answer NCAA, NAIA, athletic conferences, univeristy athletic departments, sport managment programs, campus recreation sport media settings - correct answer print, raido, digital, TV, streaming services, production companies -sponsors -professional services (agencies, sport medicine) -manufacturers -facilities PWC breaks sport industry into what 4 segments? Which is expected to be the largest in 2020? - correct answer 1. gate revenue 2. media rights (largest in 2020) 3. sponsorship 4. merchandising many pro sport franchises refer to season ticket accounts as ____________ instead of "holders" .... why? - correct answer members feeling of exclusivity, being apart of something direct sponsorship - correct answer short term impact on consumption behavior (sales) ex: Cane's indirect sponsorship - correct answer long termin nature, like generating awareness, creating a desired image, reaching new customers, improving image, that ultimately leads to sales (ex: Huntington) PWC forecasts the 3 biggest ares of growth in sport merchandising are: - correct answer 1. international markets 2. e commerce 3. women's apparel What are the 3 models the sport industry is viewed as? (LIST) - correct answer 1. product type model 2. economic impact model