Research IBL Year 1
▸ Deskresearch Fieldresearch
▸ Desk research is: Secondary data
▸ Field research is: Primary data
Quantitative versus qualitative
Quantitative => systematic, use of statistical techniques, large number of cases is involved
Qualitative => interviews and observations (what are people saying and what are they doing?)
To obtain qualitative primary data:
- Observation form
- In depth interview
- Focus group
- Questionnaire
Advantages of questionnaire:
can reach large numbers;
provides for anonymity;
relatively inexpensive;
easy to analyze;
Disadvantages questionnaire:
might not get careful or honest information;
wording can bias client’s response;
might not be returned (low response rate);
requires literacy skills.
1
▸ Deskresearch Fieldresearch
▸ Desk research is: Secondary data
▸ Field research is: Primary data
Quantitative versus qualitative
Quantitative => systematic, use of statistical techniques, large number of cases is involved
Qualitative => interviews and observations (what are people saying and what are they doing?)
To obtain qualitative primary data:
- Observation form
- In depth interview
- Focus group
- Questionnaire
Advantages of questionnaire:
can reach large numbers;
provides for anonymity;
relatively inexpensive;
easy to analyze;
Disadvantages questionnaire:
might not get careful or honest information;
wording can bias client’s response;
might not be returned (low response rate);
requires literacy skills.
1
