,BONUS TEST BANK: A
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Implementation puts plans into operation, while control provides feedback.
⊚ true
⊚ false
2) Although marketing information can be gathered quickly, it is impossible to analyze and
utilize the information in real time.
⊚ true
⊚ false
3) The use of metrics and analytical tools allow marketing managers to make timely
adjustments to their marketing strategies.
⊚ true
⊚ false
4) The ideal of doing things better, faster, and at lower cost is easy to implement once it is
accepted.
⊚ true
⊚ false
5) Implementing a strategy is straightforward; there are usually only a limited number of
ways things can go wrong.
⊚ true
⊚ false
6) Traditional accounting reports are usually too general to be of much help to the marketing
manager in controlling marketing plans.
⊚ true
⊚ false
Version 1 1
,7) Traditional accounting reports don't give sufficient information to managers who need to
know what's happening, in detail, to improve the bottom line.
⊚ true
⊚ false
8) The "80/20 rule" describes the relationship that 80 percent of an organization's business
often comes from only 20 percent of its products or customers.
⊚ true
⊚ false
9) According to the "80/20 rule," it is common to find that about 80 percent of a firm's
business comes from only about 20 percent of its customers.
⊚ true
⊚ false
10) The best way to do a sales analysis is to first break down sales by customer type, and then
geographic region.
⊚ true
⊚ false
11) Because too much sales data can drown a manager, it's best to start by asking only for
breakdowns that involve customer type.
⊚ true
⊚ false
12) Statistical packages and information systems that produce graphs and charts can make it
easier to see patterns that are hidden in a table of numbers.
⊚ true
⊚ false
Version 1 2
, 13) Advances in computer software have accelerated the move to cost analysis and
performance analysis.
⊚ true
⊚ false
14) Performance analysis permits the manager to compare actual performance against
performance standards.
⊚ true
⊚ false
15) Sales analysis provides a simple listing of sales figures compared against standards.
⊚ true
⊚ false
16) Performance analysis looks for exceptions or variations from planned performance.
⊚ true
⊚ false
17) As with sales analysis, performance analysis is limited to sales data.
⊚ true
⊚ false
18) Marketing managers use performance indexes to compare what did happen with what
ought to have happened.
⊚ true
⊚ false
Version 1 3
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Implementation puts plans into operation, while control provides feedback.
⊚ true
⊚ false
2) Although marketing information can be gathered quickly, it is impossible to analyze and
utilize the information in real time.
⊚ true
⊚ false
3) The use of metrics and analytical tools allow marketing managers to make timely
adjustments to their marketing strategies.
⊚ true
⊚ false
4) The ideal of doing things better, faster, and at lower cost is easy to implement once it is
accepted.
⊚ true
⊚ false
5) Implementing a strategy is straightforward; there are usually only a limited number of
ways things can go wrong.
⊚ true
⊚ false
6) Traditional accounting reports are usually too general to be of much help to the marketing
manager in controlling marketing plans.
⊚ true
⊚ false
Version 1 1
,7) Traditional accounting reports don't give sufficient information to managers who need to
know what's happening, in detail, to improve the bottom line.
⊚ true
⊚ false
8) The "80/20 rule" describes the relationship that 80 percent of an organization's business
often comes from only 20 percent of its products or customers.
⊚ true
⊚ false
9) According to the "80/20 rule," it is common to find that about 80 percent of a firm's
business comes from only about 20 percent of its customers.
⊚ true
⊚ false
10) The best way to do a sales analysis is to first break down sales by customer type, and then
geographic region.
⊚ true
⊚ false
11) Because too much sales data can drown a manager, it's best to start by asking only for
breakdowns that involve customer type.
⊚ true
⊚ false
12) Statistical packages and information systems that produce graphs and charts can make it
easier to see patterns that are hidden in a table of numbers.
⊚ true
⊚ false
Version 1 2
, 13) Advances in computer software have accelerated the move to cost analysis and
performance analysis.
⊚ true
⊚ false
14) Performance analysis permits the manager to compare actual performance against
performance standards.
⊚ true
⊚ false
15) Sales analysis provides a simple listing of sales figures compared against standards.
⊚ true
⊚ false
16) Performance analysis looks for exceptions or variations from planned performance.
⊚ true
⊚ false
17) As with sales analysis, performance analysis is limited to sales data.
⊚ true
⊚ false
18) Marketing managers use performance indexes to compare what did happen with what
ought to have happened.
⊚ true
⊚ false
Version 1 3
