Supplier Perception Model , Perception of Potential Supplier

The Supplier Perception Model
- How suppliers see your company as a potential client


H



M

Level of
attractiveness
L



N


N L M H
Value of
ITC
business M5:U4:4.2-1

, The value of your business to a supplier


Your % share = Your expenditure x 100
Supplier’s turnover




ITC M5:U4:4.2-2

, The value of your business to a supplier
Classifying your expenditure as a proportion
of the supplier’s turnover
Classification Percentage
High (H) More than 15%
Moderately high (M) 5% - 15%
Low (L) 0.8% - 5%
Negligible (N) Less than 0.8%


X
5
2
ITC M5:U4:4.2-3