Exam (elaborations) Milestone 2 Visual Communication Sophia

Exam (elaborations) Milestone 2 Visual Communication Sophia You passed this Milestone 22 questions were answered correctly. 2 questions were answered incorrectly. 1 How is additive color seen?  When color is reflected  When light is projected  When darkness is shown  Through the printing process RATIONALE Additive color is seen when light is projected, as on a cellphone or a television screen. CONCEPT Additive Color 2 Which words from the sentence are a regular weight?  there was snow  This morning  on the grass. RATIONALE "This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type. CONCEPT Milestone 2 Visual Communication Sophia Weight & Width 3 Examine the two type examples. They are shown in the same point size. Why do they look different?  One of the fonts needs to be kerned.  The fonts have two different X-heights.  One of the fonts has been tracked very loosely. RATIONALE The two fonts appear different in size because they have different Xheights. Recall that x-height is the vertical distance from the baseline to the mean line The first example has a higher mean llne and shorter ascenders and descenders. The second example has a lower mean line and taller ascenders and descenders. This makes the second type example appear smaller than the first, even though the two types are the same vertical point size. CONCEPT Size 4 Which image contains a caption?    RATIONALE The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image. CONCEPT Hierarchy 5 [Digital image]. (n.d.). Retrieved from Why do fast-food chains use red and yellow?  To lower your blood pressure, and catch your eye  To create a sense of mystery and raise your blood pressure  To appeal to children and reduce stress  To trigger appetite, happiness, and attraction RATIONALE Many fast-food chains use red and yellow to trigger appetite, happiness and attraction. Red is often used to call attention, and to stimulate the sense of smell and appetite. Yellow is linked to warmth and happiness, but it can be overpowering when it is not paired with another color. CONCEPT Applications of Color 6 [Digital image]. (n.d.). Retrieved from ame_ Which of the following statements is NOT true about this image?  The image shows a wide range of lightness.  The image shows a wide range of elements.  The image shows a wide range of temperatures.  The image shows a wide range of value. RATIONALE The image shows a range of color temperature (i.e., the flames range from orange to blue ) and value (i.e., the flames transition from light to dark). It also shows a range of lightness based on colors and temperature, but it does not show a wide range of elements. CONCEPT Properties of Color 7 Which of the following statements is true about this color wheel?  The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors.  The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues.  The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum.  The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. RATIONALE This color wheel uses the subtractive color model and displays a circular arrangement of hues ordered as they appear in the light color spectrum. In the additive color wheel, colors combine to create white, rather than black. CONCEPT The Color Wheel 8 Which statement correctly explains kerning?  Kerning is the spacing across a range of words in body copy.  Kerning is the white space between two lines of type.  Kerning is the version of a typeface that is wider than its regular form.  Kerning is the white space between two letters. RATIONALE Kerning is the white space between two letters. Designers can manually adjust the kerning between two letters in a font so that the white space will appear to be even. CONCEPT Spacing 9 What are some of the characteristics of the Blackletter typeface?  Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight.  Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes.  Blacketter was popularized by the Bauhaus movement and includes thin serifs.  Blacketter was based on written manuscripts and has elaborate, angular strokes. RATIONALE The Blackletter typeface was developed in the 1400s and was based on written manuscripts with elaborate, angular strokes. CONCEPT History of Type 10 Which element is featured prominently in this layout grid?  Captions  Gutter  Bleeds  Columns RATIONALE The columns of text are prominently featured in this layout grid. The caption and gutter do not appear in this layout. There is also no item that bleeds off the edge of the layout. CONCEPT Organizing Space 11 Claude Monet, Water Lilies, 1916, Oil on canvas [Digital image]. (n.d.). Retrieved from Which list below describes the use of color in this painting?  Primary colors, the use of value, and saturation  Cool colors, the use of pigments, and analogous colors  Mixing of color with light, warm colors, and the use of darkness  Analogous colors, hexadecimal colors, and complementary colors RATIONALE This painting illustrates the use of cool colors, the use of pigments, and analogous colors. Oil-based pigments were used to compose this design, which is comprised primarily of analogous colors (i.e., those that are located next to each other on the color wheel). The color palette is cool, including greens, blues and violets; it does not make great use of primary colors or warm colors. Hexadecimal colors are not used because this is not a digital image. CONCEPT Color in Context 12 Which principles or elements of layout design are present in this event poster?  Columns and justified text alignment  Page spread and left text alignment  Hierarchy and centered text alignment  Caption and free form text alignment RATIONALE The poster makes use of hierarchy and centered text alignment. Lines of type use different type styles, sizes and weights to establish a clear order of importance, beginning with "Noir Nites". Although the lines of text are not aligned to the center of the poster they are centered along a shared axis within their block. CONCEPT Layouts in Context 13 Which image uses a golden section?    RATIONALE The image is an example of the golden section because it distributes bodies of text in positions that align with calculated proportions that are aesthetically pleasing. The image of the dots/squares, and the title with two columns, have no implied area where a golden section might exist. Instead, they are more akin to symmetry or balance. CONCEPT Type & Image 14 When red and grey are mixed together, the result is a different __________ of red.  shade  complement