ESB CERTIFICATION UPDATD 2026 TEST PAPER
QUESTIONS AND ANSWERS SURE A+
✔✔In which step of the sales process would a presentation be shown to a customer? -
✔✔Presentation
✔✔In which step of the sales process would potential customers be identified? -
✔✔Prospecting
✔✔Define business-to-consumer (B2C) sales - ✔✔a business selling products or
services directly to consumers
✔✔Define business-to-business (B2B) sales - ✔✔a business selling products or
services to another business, generally for resale purposes
✔✔Domain 3 Lesson 1 - ✔✔
✔✔One can expect their sales volume to be high when they are in ____ fit -
✔✔product/market
✔✔Product/market fit is making a ____ that many people want - ✔✔product or service
✔✔A business must provide customers with quality products to maintain customer ____
- ✔✔satisfaction
✔✔A Minimum Viable Product (MVP) is a ____ used to test ease-of-use and
functionality to help determine the user's experience and ultimately improve the user's
experience with the product - ✔✔prototype
✔✔In which stage should one develop a value hypothesis? - ✔✔Launch
✔✔In which stage do sales gain momentum? - ✔✔Traction
✔✔In which stage is a Minimum Viable Product (MVP) created? - ✔✔Prototype
✔✔In what stage does one find their product/market fit? - ✔✔Growth
✔✔In which stage does one start to earn revenue? - ✔✔Monetization6
✔✔In which stage does one develop a concept for a product or service? - ✔✔Idea
, ✔✔What is a value hypothesis? - ✔✔a value hypothesis promotes things like product
features, pricing, and a company's business model as a means of enticing potential
customers to purchase the product
✔✔What is the International Standards Organization's definition of quality? - ✔✔the
organization defines quality as the totality of features and characteristics of a product or
service that bear on its ability to satisfy stated or implied needs
✔✔Which two aspects of a product do Minimum Viable Products (MVPs) tests? -
✔✔Ease-of-use and Functionality
✔✔Domain 3 Lesson 2 - ✔✔
✔✔Before creating a product, it is wise to ____ what it takes to produce the product -
✔✔research
✔✔For ____, one must spend time finding out what customers' needs are - ✔✔services
✔✔A business can use ____ to cut down on costs or to improve its product's function -
✔✔value engineering
✔✔A key example of a ____ service many companies use is a software as a service
(SaaS) platform. - ✔✔prebuilt
✔✔When developing a quality control process, one should start by determining their
quality ____ - ✔✔standards
✔✔When setting one's own quality standards, one must ensure that the standards are
____ - ✔✔measurable
✔✔What is one piece of information one should research before offering carpet
cleaning services? - ✔✔Carpet cleaning methods, types of carpet cleaners and their
costs, types of equipment used to clean carpets and their costs, customer demand, and
input from customers
✔✔What is one piece of information one should research before opening an ice cream
parlor? - ✔✔Ice-cream flavors, equipment needed to make ice-cream, what ingredients
are needed to make ice cream, where to purchase ice cream if it will not be made in-
house, the cost of making or purchasing ice cream, and how other ice cream sellers sell
their ice cream
QUESTIONS AND ANSWERS SURE A+
✔✔In which step of the sales process would a presentation be shown to a customer? -
✔✔Presentation
✔✔In which step of the sales process would potential customers be identified? -
✔✔Prospecting
✔✔Define business-to-consumer (B2C) sales - ✔✔a business selling products or
services directly to consumers
✔✔Define business-to-business (B2B) sales - ✔✔a business selling products or
services to another business, generally for resale purposes
✔✔Domain 3 Lesson 1 - ✔✔
✔✔One can expect their sales volume to be high when they are in ____ fit -
✔✔product/market
✔✔Product/market fit is making a ____ that many people want - ✔✔product or service
✔✔A business must provide customers with quality products to maintain customer ____
- ✔✔satisfaction
✔✔A Minimum Viable Product (MVP) is a ____ used to test ease-of-use and
functionality to help determine the user's experience and ultimately improve the user's
experience with the product - ✔✔prototype
✔✔In which stage should one develop a value hypothesis? - ✔✔Launch
✔✔In which stage do sales gain momentum? - ✔✔Traction
✔✔In which stage is a Minimum Viable Product (MVP) created? - ✔✔Prototype
✔✔In what stage does one find their product/market fit? - ✔✔Growth
✔✔In which stage does one start to earn revenue? - ✔✔Monetization6
✔✔In which stage does one develop a concept for a product or service? - ✔✔Idea
, ✔✔What is a value hypothesis? - ✔✔a value hypothesis promotes things like product
features, pricing, and a company's business model as a means of enticing potential
customers to purchase the product
✔✔What is the International Standards Organization's definition of quality? - ✔✔the
organization defines quality as the totality of features and characteristics of a product or
service that bear on its ability to satisfy stated or implied needs
✔✔Which two aspects of a product do Minimum Viable Products (MVPs) tests? -
✔✔Ease-of-use and Functionality
✔✔Domain 3 Lesson 2 - ✔✔
✔✔Before creating a product, it is wise to ____ what it takes to produce the product -
✔✔research
✔✔For ____, one must spend time finding out what customers' needs are - ✔✔services
✔✔A business can use ____ to cut down on costs or to improve its product's function -
✔✔value engineering
✔✔A key example of a ____ service many companies use is a software as a service
(SaaS) platform. - ✔✔prebuilt
✔✔When developing a quality control process, one should start by determining their
quality ____ - ✔✔standards
✔✔When setting one's own quality standards, one must ensure that the standards are
____ - ✔✔measurable
✔✔What is one piece of information one should research before offering carpet
cleaning services? - ✔✔Carpet cleaning methods, types of carpet cleaners and their
costs, types of equipment used to clean carpets and their costs, customer demand, and
input from customers
✔✔What is one piece of information one should research before opening an ice cream
parlor? - ✔✔Ice-cream flavors, equipment needed to make ice-cream, what ingredients
are needed to make ice cream, where to purchase ice cream if it will not be made in-
house, the cost of making or purchasing ice cream, and how other ice cream sellers sell
their ice cream
