ESB V2 CERTIFICATION EXAMS SCRIPT ACTUAL
QUESTIONS AND ANSWERS SURE A+
✔✔real estate - ✔✔_____________ loans must be paid back within 25 years.
✔✔equipment and inventory - ✔✔____________ loans must be paid back within 10
years.
✔✔grants - ✔✔__________ do not have to be paid back. They commonly come with
restrictions/guidelines on how the money can be spent.
✔✔Angel investors - ✔✔___________ are wealthy individuals willing to finance a
business for an equity stake in the business in return.
✔✔Crowdfunding - ✔✔___________is done by sharing your startup business on an
online platform where you can pre-sell your products. The $ from the pre-sell orders can
be used as capital for your business. (some websites require a processing fee and/or
you meet your full financial goal to access the $ you raise)
✔✔CC - ✔✔Identifies it as a Creative Commons license.
✔✔BY - ✔✔Credit must be given to the creator.
✔✔SA - ✔✔Adaptations must be shared under the same terms.
✔✔NC - ✔✔Only noncommercial uses of the work are permitted.
✔✔ND - ✔✔No derivatives or adaptations of the work are permitted.
✔✔Creative Commons - ✔✔_________ licenses use abbreviations in their names to
describe what is and isn't permitted.
✔✔Prospecting - ✔✔__________ is usually the first step in the Sales Process. It
involves finding potential customers, determining if they have a need for your product,
and whether they can afford it.
✔✔Handling Objections - ✔✔___________ involves listening to the potential customers'
concerns and addressing them.
✔✔Closing - ✔✔_________ is getting the decision from the customer to move forward.
✔✔Presentation - ✔✔__________ is demonstrating how your product meets the needs
of the potential customer.
, ✔✔Preparation - ✔✔__________ is researching the market and tailoring your sales
promotion to the customer.
✔✔Approach - ✔✔___________ is making first contact with the customer.
✔✔Follow-up - ✔✔______________ involves keeping in contact with the customer for
retention, repeat business, and referrals.
✔✔Direct-to-consumer - ✔✔Which sales channel has been opened to manufacturers
because of digital tools.
✔✔existence - ✔✔In the business life cycle, _________ is when the business
introduces itself to the market and attempts to catch the attention of potential
customers.
✔✔survival of the fittest - ✔✔In the business life cycle, _________ focuses shifts to
revenue, expenses, and growth. Cashflow is a major issue.
✔✔success - ✔✔In the business life cycle, _________ is when the company is stable
and profitable.
✔✔takeoff - ✔✔In the business life cycle, _________ is when expansion strategies are
implemented, and investment is balanced with potential.
✔✔maturity - ✔✔In the business life cycle, _________ is when the business is separate
from the owner with responsibilities delegated to staff. A business in this stage usually
commands a considerable share of the market and may even be a household name.
✔✔Television Advertising - ✔✔Which form of advertising is the most dominant medium?
✔✔ Quality - ✔✔_______ is measured by how well the product or service successfully
serves its users' purpose.
✔✔E-commerce sales and door-to-door sales - ✔✔What are two examples of direct
distribution channels?
✔✔Middlemen - ✔✔Indirect distribution channels use _______ to sell their products to
the end customers.
✔✔Idea - ✔✔The first stage of the product/market fit is the ________ stage.
✔✔prototype - ✔✔The second stage of the product/market fit is the ________ stage.
✔✔launch - ✔✔The third stage of the product/market fit is the ________ stage.
QUESTIONS AND ANSWERS SURE A+
✔✔real estate - ✔✔_____________ loans must be paid back within 25 years.
✔✔equipment and inventory - ✔✔____________ loans must be paid back within 10
years.
✔✔grants - ✔✔__________ do not have to be paid back. They commonly come with
restrictions/guidelines on how the money can be spent.
✔✔Angel investors - ✔✔___________ are wealthy individuals willing to finance a
business for an equity stake in the business in return.
✔✔Crowdfunding - ✔✔___________is done by sharing your startup business on an
online platform where you can pre-sell your products. The $ from the pre-sell orders can
be used as capital for your business. (some websites require a processing fee and/or
you meet your full financial goal to access the $ you raise)
✔✔CC - ✔✔Identifies it as a Creative Commons license.
✔✔BY - ✔✔Credit must be given to the creator.
✔✔SA - ✔✔Adaptations must be shared under the same terms.
✔✔NC - ✔✔Only noncommercial uses of the work are permitted.
✔✔ND - ✔✔No derivatives or adaptations of the work are permitted.
✔✔Creative Commons - ✔✔_________ licenses use abbreviations in their names to
describe what is and isn't permitted.
✔✔Prospecting - ✔✔__________ is usually the first step in the Sales Process. It
involves finding potential customers, determining if they have a need for your product,
and whether they can afford it.
✔✔Handling Objections - ✔✔___________ involves listening to the potential customers'
concerns and addressing them.
✔✔Closing - ✔✔_________ is getting the decision from the customer to move forward.
✔✔Presentation - ✔✔__________ is demonstrating how your product meets the needs
of the potential customer.
, ✔✔Preparation - ✔✔__________ is researching the market and tailoring your sales
promotion to the customer.
✔✔Approach - ✔✔___________ is making first contact with the customer.
✔✔Follow-up - ✔✔______________ involves keeping in contact with the customer for
retention, repeat business, and referrals.
✔✔Direct-to-consumer - ✔✔Which sales channel has been opened to manufacturers
because of digital tools.
✔✔existence - ✔✔In the business life cycle, _________ is when the business
introduces itself to the market and attempts to catch the attention of potential
customers.
✔✔survival of the fittest - ✔✔In the business life cycle, _________ focuses shifts to
revenue, expenses, and growth. Cashflow is a major issue.
✔✔success - ✔✔In the business life cycle, _________ is when the company is stable
and profitable.
✔✔takeoff - ✔✔In the business life cycle, _________ is when expansion strategies are
implemented, and investment is balanced with potential.
✔✔maturity - ✔✔In the business life cycle, _________ is when the business is separate
from the owner with responsibilities delegated to staff. A business in this stage usually
commands a considerable share of the market and may even be a household name.
✔✔Television Advertising - ✔✔Which form of advertising is the most dominant medium?
✔✔ Quality - ✔✔_______ is measured by how well the product or service successfully
serves its users' purpose.
✔✔E-commerce sales and door-to-door sales - ✔✔What are two examples of direct
distribution channels?
✔✔Middlemen - ✔✔Indirect distribution channels use _______ to sell their products to
the end customers.
✔✔Idea - ✔✔The first stage of the product/market fit is the ________ stage.
✔✔prototype - ✔✔The second stage of the product/market fit is the ________ stage.
✔✔launch - ✔✔The third stage of the product/market fit is the ________ stage.
