BADM 320 Exam 1 || 100% ACCURATE SOLUTIONS.
what are the 4 p's of marketing otherwise known as a marketing mix? correct answers product,
price, place, promotion
if you sell your old Nintendo video games to someone on eBay or another online sale website,
you are taking part in what type of marketing? correct answers C2C marketing - consumer to
consumer marketing
T or F: giving customers incredible customer service will always lead to more sales and profits
correct answers false
The University of Illinis offers an incredible education, a way fir young people to get ahead in
the world, a fun environment for learning and a way for people to prepare for the working world.
this is an example of what? correct answers The U of I'd Value Proopostions
"pure Michigan" is the marketing slogan used by the state to inspire people to visit MI not heir
vacation. this would be an example of which general type of marketing? correct answers place
marketing
when politicians develop advertisements and campaigns, they re trying ti get voters to like theme
and vote for them. which woful be the best type of marketing that they should use.? correct
answers person marketing
why do people buy things? correct answers they have a problem and they see your product as an
opportunity for growth
when coca-cola develops multiple flavors of soda, develops different and and bottle design for fir
the different soda drinking situations, and they develop the coca-cola brand, they re focusing on
chic of the 4 p's of marketing? correct answers product
When a firm organizes their store to better serve their customers, and make it easier for their
customers to shop and find products in the store, they are adding value in which part of the 4 Ps
of marketing? correct answers place
If a product fails, because potential customers never hear about the product. Where would the
most likely issue be within the 4 Ps of marketing? correct answers promotion
When firms divide up their customer base, it is called what? correct answers segemntation
When a firm only focuses on the product and developing the best product possible in the firm's
opinion without considering what the end customer want, what is the main issue that the firm
might have? correct answers marketing myopia
Why do marketers fail? correct answers all the above:
-Underestimating the competition
, -Not doing enough research on the market
-Have the incorrect pricing model
Which sustainable competitive advantage focuses on creating long term value for the customers
so they return again and again to your business? correct answers customer excellence
When Starbucks buys up as many retail locations as they can in downtown Chicago to make sure
that all the workers have easy access to Starbucks Coffee, Starbucks is going for what type of
Sustainable Competitive Advantage? correct answers location excellence
The GIES College of Business has a strong Human Resources department that helps faculty
grow into better researchers and better educators. Gies also have a top notch management team
whose head was named Dean of the Year. Looking at this which type of sustainable competitive
advantage is The Gies College of Business going for? correct answers operational excellence
Which is a bonus of having long term loyal customers? correct answers all the above:
-They tend to purchase more products and services
-They are willing to pay more for what they want from the firm
-They know how the firm works and require less time and energy answering questions
Traditionally the University of linois would only receive tuition from students, however over
time the university added university housing for students, a university book store where students
could buy their textbooks, they also started selling University of Illinois clothing to students as
well. In this situation the University of Illinois is trying to do what? correct answers Increase
their share of a student's wallet
Delta Airlines knows that college students do not fly a lot of times per year, and that college
students do not show much loyalty to airlines. However, Delta does know that students are
willing to spend a lot of money on flights for Spring Break. In this sense, when it comes to Delta
Airline's relationship with college students, Delta would see College Students as part of which
customer relationship group? correct answers butterflies
Harvard University is one of the most popular and well known universities in the world. You can
see people wearing Harvard University sweatshirts in every country, even if none of them
actually went to Harvard for school. In terms fo the customer relationship groups, how would
Harvard University label the people that buy a Harvard University sweatshirt, but do not actually
go to Harvard. The best answer please correct answers barnacles
The Neuschwander Family are huge fans of the University of Illinois, they both went to the
University of Illinois, they sent their son to the U of I, they buy season tickets to the basketball
and football games. The Neuschwanders would be considered in which customer relationship
group by the University of Illinois? correct answers true friends
The Opportunities and Threat that are analyzed in a SWOT analysis are located where? correct
answers outside the firm
what are the 4 p's of marketing otherwise known as a marketing mix? correct answers product,
price, place, promotion
if you sell your old Nintendo video games to someone on eBay or another online sale website,
you are taking part in what type of marketing? correct answers C2C marketing - consumer to
consumer marketing
T or F: giving customers incredible customer service will always lead to more sales and profits
correct answers false
The University of Illinis offers an incredible education, a way fir young people to get ahead in
the world, a fun environment for learning and a way for people to prepare for the working world.
this is an example of what? correct answers The U of I'd Value Proopostions
"pure Michigan" is the marketing slogan used by the state to inspire people to visit MI not heir
vacation. this would be an example of which general type of marketing? correct answers place
marketing
when politicians develop advertisements and campaigns, they re trying ti get voters to like theme
and vote for them. which woful be the best type of marketing that they should use.? correct
answers person marketing
why do people buy things? correct answers they have a problem and they see your product as an
opportunity for growth
when coca-cola develops multiple flavors of soda, develops different and and bottle design for fir
the different soda drinking situations, and they develop the coca-cola brand, they re focusing on
chic of the 4 p's of marketing? correct answers product
When a firm organizes their store to better serve their customers, and make it easier for their
customers to shop and find products in the store, they are adding value in which part of the 4 Ps
of marketing? correct answers place
If a product fails, because potential customers never hear about the product. Where would the
most likely issue be within the 4 Ps of marketing? correct answers promotion
When firms divide up their customer base, it is called what? correct answers segemntation
When a firm only focuses on the product and developing the best product possible in the firm's
opinion without considering what the end customer want, what is the main issue that the firm
might have? correct answers marketing myopia
Why do marketers fail? correct answers all the above:
-Underestimating the competition
, -Not doing enough research on the market
-Have the incorrect pricing model
Which sustainable competitive advantage focuses on creating long term value for the customers
so they return again and again to your business? correct answers customer excellence
When Starbucks buys up as many retail locations as they can in downtown Chicago to make sure
that all the workers have easy access to Starbucks Coffee, Starbucks is going for what type of
Sustainable Competitive Advantage? correct answers location excellence
The GIES College of Business has a strong Human Resources department that helps faculty
grow into better researchers and better educators. Gies also have a top notch management team
whose head was named Dean of the Year. Looking at this which type of sustainable competitive
advantage is The Gies College of Business going for? correct answers operational excellence
Which is a bonus of having long term loyal customers? correct answers all the above:
-They tend to purchase more products and services
-They are willing to pay more for what they want from the firm
-They know how the firm works and require less time and energy answering questions
Traditionally the University of linois would only receive tuition from students, however over
time the university added university housing for students, a university book store where students
could buy their textbooks, they also started selling University of Illinois clothing to students as
well. In this situation the University of Illinois is trying to do what? correct answers Increase
their share of a student's wallet
Delta Airlines knows that college students do not fly a lot of times per year, and that college
students do not show much loyalty to airlines. However, Delta does know that students are
willing to spend a lot of money on flights for Spring Break. In this sense, when it comes to Delta
Airline's relationship with college students, Delta would see College Students as part of which
customer relationship group? correct answers butterflies
Harvard University is one of the most popular and well known universities in the world. You can
see people wearing Harvard University sweatshirts in every country, even if none of them
actually went to Harvard for school. In terms fo the customer relationship groups, how would
Harvard University label the people that buy a Harvard University sweatshirt, but do not actually
go to Harvard. The best answer please correct answers barnacles
The Neuschwander Family are huge fans of the University of Illinois, they both went to the
University of Illinois, they sent their son to the U of I, they buy season tickets to the basketball
and football games. The Neuschwanders would be considered in which customer relationship
group by the University of Illinois? correct answers true friends
The Opportunities and Threat that are analyzed in a SWOT analysis are located where? correct
answers outside the firm
