Bus 271 Exam 1 QUESTIONS WITH
COMPLETE SOLUTIONS 2025/2026
Visual Design Principles - ANS ✔✔- Contrast
- Alignment
- Hierarchy (more "weight" given to more important)
- Repetition and Pattern
- Color: reinforces brand, creates emotion
- Balance and Space: creates stability & professional
- Font: engages audience
when to use an image - ANS ✔✔- information is presented verbally
- information is complicated and can be better explained visually
- image conveys something words cannot
when to use text - ANS ✔✔- you want to make a powerful point
- you are creating a list or mnemonic
- an image isn't enough
Royalty-free images - ANS ✔✔user pays a one-time fee for the image (shutterstock)
open images - ANS ✔✔free to use (flickr, google)
Gantt Chart - ANS ✔✔timeline showing milestones and deadlines
,organizational charts - ANS ✔✔shows hierarchies and relationships
when to use video as visual aid - ANS ✔✔- communicating features of new facility or product,
instructions for processes, new business ideas, webinars, and meetings
- they are costly
- don't use if topic is uncomfortable, sensitive, or too long
Recording a video - ANS ✔✔- choose people to interview, assemble a storyline, write a script
- quiet place to film, camera on tripod, ask questions, coach interviewees, shoot subject from
waist up
- organize footage, place in editing program, pick video music, edit, add graphics
The store manager asked James to track down the paperwork on a missing shipment and write
the email to Surfine Vending explaining what went wrong. James feels like he needs to do
something more before he starts the message. Which of the following does he need before he
can start writing? - ANS ✔✔more information about the receiver of the message
positive messages - ANS ✔✔- expected news
- news requires little education or background
- message is routine, even if not completely positive (parking lot closed for three days for new
striping)
negative messages - ANS ✔✔- receiver may be displeased
- receiver needs a little persuasion
- receiver may be uncomfortable
persuasive messages - ANS ✔✔- receiver may be reluctant
- receiver is being asked a favor
, - receiver is invited to do something outside regular duties
James's manager asked him to email the rest of the employee team to let them know about the
new security badging system and the security cameras being installed. James is worried the
employees will think the company is being intrusive if they think they are being surveilled. What
should James do next? - ANS ✔✔Plan his message to an audience who may react negatively to
his email
You receive an email from your supervisor with this message: "Our Gladstone project's deadline
was just moved up. I know everyone's busy with other projects, but I need all employees to
drop what they're doing and focus on getting the Gladstone project done as soon as possible."
Which of the following BEST describes your supervisor's message? - ANS ✔✔It does not have
enough details.
Grace forwards her team members a message containing details of their flights to attend a
conference next week. Which of the following best describes this message? - ANS ✔✔positive
avoiding gender bias - ANS ✔✔use "he or she", "their", "they"
How can this sentence be improved?
The presentation was greatly improved by Miguel. - ANS ✔✔use active voice
How can this sentence be improved?
It would be advantageous for us to remain cognizant of the problem until the prescribed
solution is promulgated to the rest of the staff. - ANS ✔✔plain words
COMPLETE SOLUTIONS 2025/2026
Visual Design Principles - ANS ✔✔- Contrast
- Alignment
- Hierarchy (more "weight" given to more important)
- Repetition and Pattern
- Color: reinforces brand, creates emotion
- Balance and Space: creates stability & professional
- Font: engages audience
when to use an image - ANS ✔✔- information is presented verbally
- information is complicated and can be better explained visually
- image conveys something words cannot
when to use text - ANS ✔✔- you want to make a powerful point
- you are creating a list or mnemonic
- an image isn't enough
Royalty-free images - ANS ✔✔user pays a one-time fee for the image (shutterstock)
open images - ANS ✔✔free to use (flickr, google)
Gantt Chart - ANS ✔✔timeline showing milestones and deadlines
,organizational charts - ANS ✔✔shows hierarchies and relationships
when to use video as visual aid - ANS ✔✔- communicating features of new facility or product,
instructions for processes, new business ideas, webinars, and meetings
- they are costly
- don't use if topic is uncomfortable, sensitive, or too long
Recording a video - ANS ✔✔- choose people to interview, assemble a storyline, write a script
- quiet place to film, camera on tripod, ask questions, coach interviewees, shoot subject from
waist up
- organize footage, place in editing program, pick video music, edit, add graphics
The store manager asked James to track down the paperwork on a missing shipment and write
the email to Surfine Vending explaining what went wrong. James feels like he needs to do
something more before he starts the message. Which of the following does he need before he
can start writing? - ANS ✔✔more information about the receiver of the message
positive messages - ANS ✔✔- expected news
- news requires little education or background
- message is routine, even if not completely positive (parking lot closed for three days for new
striping)
negative messages - ANS ✔✔- receiver may be displeased
- receiver needs a little persuasion
- receiver may be uncomfortable
persuasive messages - ANS ✔✔- receiver may be reluctant
- receiver is being asked a favor
, - receiver is invited to do something outside regular duties
James's manager asked him to email the rest of the employee team to let them know about the
new security badging system and the security cameras being installed. James is worried the
employees will think the company is being intrusive if they think they are being surveilled. What
should James do next? - ANS ✔✔Plan his message to an audience who may react negatively to
his email
You receive an email from your supervisor with this message: "Our Gladstone project's deadline
was just moved up. I know everyone's busy with other projects, but I need all employees to
drop what they're doing and focus on getting the Gladstone project done as soon as possible."
Which of the following BEST describes your supervisor's message? - ANS ✔✔It does not have
enough details.
Grace forwards her team members a message containing details of their flights to attend a
conference next week. Which of the following best describes this message? - ANS ✔✔positive
avoiding gender bias - ANS ✔✔use "he or she", "their", "they"
How can this sentence be improved?
The presentation was greatly improved by Miguel. - ANS ✔✔use active voice
How can this sentence be improved?
It would be advantageous for us to remain cognizant of the problem until the prescribed
solution is promulgated to the rest of the staff. - ANS ✔✔plain words
