MCO 420 FINAL EXAM QUESTIONS AND
ANSWERS 100% PASS
Where does the word media come from? - ANS The latin word meaning middle
What is the purpose of media and publicity? - ANS Create awareness
Increase awareness
Shape awareness
What are the two other term for publicity? - ANS Earned Media
Free Media
What advantage does media coverage/publicity have monetarily? - ANS It is FREE and can
also be less expensive than advertising
In terms of reaching your audience, why is media coverage/publicity good? - ANS It reaches
the audience quickly an efficiently
How is media coverage/publicity usually conceived? - ANS Unbiased and more credible
What can go wrong through media coverage/publicity? - ANS It can be negative and you do
not have control of what is said/written
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, What is difficult to do regarding media coverage/publicity? - ANS It is hard to measure the
effectiveness/impact
Where do a large portion of fans get their team news/information from? - ANS The media
What can you do to benefit yourself down the road? - ANS Cooperate and have good
relationships with the media
What does a positive reputation in the media do for you? - ANS You can benefit short term
and long term
Why is it important to control your message with what you want to say? - ANS It doesn't let
the media speculate what is going on if you don't stay quiet.
What is on a document that contains bullet points that outlines key messages/answers to help
clients stay on message during interviews and have accurate information? - ANS Talking
points
Why can talking points be different? - ANS It depends on what each client/interviewer needs
How do you make your talking points effective? - ANS Keep them short, concise, and simple
Why are talking points effective in groups? - ANS Allows for multiple spokes people
What ultimately do talking points do? - ANS Maintains consistency and helps with interview
practice
If you are presented with a topic you don't want to address or discuss what should you never
say? - ANS "No comment"
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
ANSWERS 100% PASS
Where does the word media come from? - ANS The latin word meaning middle
What is the purpose of media and publicity? - ANS Create awareness
Increase awareness
Shape awareness
What are the two other term for publicity? - ANS Earned Media
Free Media
What advantage does media coverage/publicity have monetarily? - ANS It is FREE and can
also be less expensive than advertising
In terms of reaching your audience, why is media coverage/publicity good? - ANS It reaches
the audience quickly an efficiently
How is media coverage/publicity usually conceived? - ANS Unbiased and more credible
What can go wrong through media coverage/publicity? - ANS It can be negative and you do
not have control of what is said/written
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, What is difficult to do regarding media coverage/publicity? - ANS It is hard to measure the
effectiveness/impact
Where do a large portion of fans get their team news/information from? - ANS The media
What can you do to benefit yourself down the road? - ANS Cooperate and have good
relationships with the media
What does a positive reputation in the media do for you? - ANS You can benefit short term
and long term
Why is it important to control your message with what you want to say? - ANS It doesn't let
the media speculate what is going on if you don't stay quiet.
What is on a document that contains bullet points that outlines key messages/answers to help
clients stay on message during interviews and have accurate information? - ANS Talking
points
Why can talking points be different? - ANS It depends on what each client/interviewer needs
How do you make your talking points effective? - ANS Keep them short, concise, and simple
Why are talking points effective in groups? - ANS Allows for multiple spokes people
What ultimately do talking points do? - ANS Maintains consistency and helps with interview
practice
If you are presented with a topic you don't want to address or discuss what should you never
say? - ANS "No comment"
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
