CAA Exam Questions with Correct Answers 100% Verified By Experts| Latest Update
Guaranteed Success
E In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government - Given
D) when consumers do not have disposable income
E) when supply is greater than demand
D ________ advertising focuses on establishing a corporate identity or winning the public
over to the organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
B During the ________, corporations were challenged on questions of taste and social
responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
,E Which of the following is NOT considered a major type of advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
B When an advertiser hires an advertising agency, the advertiser becomes the agency's
________.
A) supplier - Given
B) client
C) channel
D) vendor
E) vehicle
A Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
E ________ advertising is sent from one business to another.
, A) Brand
B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
C An advertising ________ is a set of related ads that are variations on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
C ________ advertising may use any advertising medium, but it differs from other types of
advertising in that it tries to stimulate an immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
C The promotional tool of publicity is also known as ________.
A) buzz marketing
B) sales promotion - Given
C) public relations
Guaranteed Success
E In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government - Given
D) when consumers do not have disposable income
E) when supply is greater than demand
D ________ advertising focuses on establishing a corporate identity or winning the public
over to the organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
B During the ________, corporations were challenged on questions of taste and social
responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
,E Which of the following is NOT considered a major type of advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
B When an advertiser hires an advertising agency, the advertiser becomes the agency's
________.
A) supplier - Given
B) client
C) channel
D) vendor
E) vehicle
A Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
E ________ advertising is sent from one business to another.
, A) Brand
B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
C An advertising ________ is a set of related ads that are variations on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
C ________ advertising may use any advertising medium, but it differs from other types of
advertising in that it tries to stimulate an immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
C The promotional tool of publicity is also known as ________.
A) buzz marketing
B) sales promotion - Given
C) public relations
