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Strategic Brand Management: Global Edition résumés (4e édition)
Kevin Lane Keller - ISBN: 9780273779414
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Afficher tous les 9 résumés de Strategic Brand Management: Global Edition, écrits par Kevin Lane Keller. Les résumés de Strategic Brand Management: Global Edition sur Stuvia sont écrits par des étudiants ou des enseignants, ce qui facilite et accélère la compréhension du contenu du manuel. Trouver le résumé qui correspond parfaitement à votre style d'apprentissage rendra l'étude beaucoup plus facile.
Résumés les plus vendus pour Strategic Brand Management: Global Edition
Samenvatting Strategic Brand Management Keller
- Resume
- • 21 pages •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Resume
- • 139 pages •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Resume
- • 82 pages •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Resume
- • 26 pages •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Resume
- • 66 pages •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Resume
- • 76 pages •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Resume
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Autre
- • 1 pages •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Resume
- • 7 pages •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
Avez-vous des documents qui correspondent à ce livre ? Vendez-les et gagnez de l'argent avec vos connaissances !
Derniers résumés de Strategic Brand Management: Global Edition
Samenvatting Strategic Brand Management Keller
- Resume
- • 21 pages •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Resume
- • 139 pages •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Resume
- • 82 pages •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Resume
- • 26 pages •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Resume
- • 66 pages •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Resume
- • 76 pages •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Resume
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Autre
- • 1 pages •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Resume
- • 7 pages •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
Avez-vous des documents qui correspondent à ce livre ? Vendez-les et gagnez de l'argent avec vos connaissances !
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