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Marketing Communications résumés (1er édition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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Afficher tous les 53 résumés de Marketing Communications, écrits par Patrick De Pelsmacker, Maggie Geuens. Les résumés de Marketing Communications sur Stuvia sont écrits par des étudiants ou des enseignants, ce qui facilite et accélère la compréhension du contenu du manuel. Trouver le résumé qui correspond parfaitement à votre style d'apprentissage rendra l'étude beaucoup plus facile.
Résumés les plus vendus pour Marketing Communications
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
- Resume
- • 41 pages •
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Resume
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
- Resume
- • 162 pages •
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
- Resume
- • 30 pages •
Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
- Resume
- • 24 pages •
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
- Resume
- • 16 pages •
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
- Resume
- • 33 pages •
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
- Resume
- • 70 pages •
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
- Resume
- • 31 pages •
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
- Resume
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
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Derniers résumés de Marketing Communications
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Resume
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
- Resume
- • 32 pages •
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Resume
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Resume
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
- Resume
- • 41 pages •
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
- Resume
- • 70 pages •
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
- Notes de cours
- • 40 pages •
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
- Resume
- • 19 pages •
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
- Notes de cours
- • 40 pages •
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
A summary of the book
- Resume
- • 38 pages •
A summary of the book
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