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Assignment no. 13 - Competing Through Superior Service and Customer Relationships
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Do you believe that using social media could help in connecting and building relationships with customers? Depend your answer. 
2. Why is there a close relationship between marketing and CRM? What is involved in building the customer experience? 
3. What can organizations learn from their customer database to serve these and other customers better? 
4. Discuss the complications for an organization of having ...
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Assignment no. 14 - Strategic Customer Management and the Strategic Sales Organization
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
1. Define and explain the importance of the Strategic Customer Management (SCM) approach. 
2. Discuss the difference between ‘Sales’ and ‘Marketing’. 
3. What do you mean by 'dominant customers' and how to properly deal with them? 
4. Explain and discuss the so-called ’20:80’ rule in marketing. 
5. What are the factors to consider in determining the most-valued customers in the food industry?
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Assignment no. 5 - Competitor Analysis
- Autre • 2 pages • 2021
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1. Explain how having strong competitors can benefit a company 
2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 
3. Discuss the need to understand competitors as well as customers through competitor analysis. 
4. List three firms you are familiar with and give a distinctive competence for each firm. 
5. Research ‘blue ocean strategy’ and d...
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Assignment no. 8 - Segmentation and Positioning Research
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Differentiate qualitative to quantitative approaches to positioning research. 
2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answer. 
3. How do you think Starbucks segmented the coffee market? 
4. Do you think segmenting and positioning research can successfully be done online? Defend your answer. 
5. Think of five bra...
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Assignment no. 10 - Creating Sustainable Competitive Advantage
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 
2. Discuss how companies differentiate their products for maximum competitive advantage. 
3. Under what condition ‘deletion strategies’ are necessary? 
4. Discuss the two main activities to creating a competitive advantage? 
5. Identify a company following a market niche strategy in each of the following ind...
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Assignment no. 4 - Customer Analysis
- Autre • 2 pages • 2021
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1. Discuss the real value of marketing research and marketing information and how that value is attained. 
2. Discuss the sources of internal data and the advantages and disadvantages associated with this data. 
3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 
4. What are the advantages of web-based survey research over traditional survey research? 
5. Conduct a web-...
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Assignment no. 17 - Corporate Social Responsibility and Ethics
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Discuss the four arguments to justify corporate social responsibility initiatives. 
2. What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same? 
3. How could a strategist’s attitude toward social responsibility affect a firm’s strategy? 
4. Explain the difference between defensive strategic responses to CSR. 
5. Prepare a list of three soc...
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Assignment no. 15 - Strategic Alliances and Networks
- Autre • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Are inter-organizational relationships evolving into the new trend favoring ‘competition’? 
2. Discuss and give examples of the different forms of strategic alliances and networks 
3. Among the different categories of collaborative relationships, which is the most profitable? Depend your answer. 
4. Discuss the difference between ‘vertical integration’ and ‘horizontal integration’. 
5. Research ...
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