Omnichannel and Digital Marketing (2115TEWMKT)

This is a structured summary of the Omnichannel & Digital Marketing course (academic year 2024–2025) at the University of Antwerp. The notes are fully based on the lecture slides (excluding guest lectures) and provide a clear overview of all core topics covered during the course. The summary is designed to make studying easier by condensing the material into a well-organized document that is perfect for both regular review and final exam preparation. I’d really appreciate it if you could ...

This is a structured set of suggested answers to final exam questions for the course Omnichannel & Digital Marketing (academic year 2024–2025) at the UAntwerp. It helped me score a perfect 20/20 on the final exam. The document is based on lecture slides, class materials, and guest lecture content. Ideal for students seeking clarity on how to approach and answer real exam questions. Please note that there may be no answers for certain groups' questions. I’d really appreciate it if y...

- Well-structured summary with all necessary information - All unnecessary info has been removed - Clearly indicated what is exam material for the exam and what is not - With this summary, you do not need extra material to study for the exam - Univeristy of Antwerp given by Prof. Dr. Annouk Lievens