SOLUTION MANUAL A
Research Methods For Business Students
A A A A A
8th Edition Mark Saunders, Philip Lewis C
A A A A A A
hapters 1 - 14, Complete
A A A A A
3
©APearsonAEducationALimitedA201
9
, Contents
Chapters Pages
Introduction 5
1 BusinessA andA managementA research,A reflectiveA diariesA andA theA purpose
ofAthisAbook 15
2 ChoosingAaAresearchAtopicAandAdevelopingAyourAresearchAproposal 19
3 CriticallyAreviewingAtheAliterature 23
4 UnderstandingAresearchAphilosophyAandAapproachesAtoAtheoryAdevelopment
27
5 FormulatingAtheAresearchAdesign 32
6 NegotiatingAaccessAandAresearchAethics 36
7 SelectingAsamples 40
8 UtilisingAsecondaryAdata 44
9 CollectingAdataAthroughAobservation 48
10 CollectingAprimaryAdataAusingAresearchAinterviewsAandAresearchAdiaries 54
11 CollectingAprimaryAdataAusingAquestionnaires 59
12 AnalysingAdataAquantitatively 63
13 AnalysingAdataAqualitatively 68
14 WritingAandApresentingAyourAprojectAreport 72
Appendix 75
1 ResearchAprojectAassignment 75
2 GroupAposterAresearchAprojectAassignment 80
3 ResearchAproposalAassignment 84
4 AdditionalAcasesAonAtheAcompanionAwebsite 89
4
©APearsonAEducationALimitedA201
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, INTRODUCTION
AnA overviewA ofA theA instructors’A manual
ThisAinstructors’Amanual AprovidesAcommentaryAforAtheAeighthAeditionAofAtheAtextbookAR
esearchAMethodsAforABusinessAStudents.ATheAcommentaryAisAonAaAchapterAbyAchapterAbasisAan
dAincludes:
chapterAlearningAoutcomes;
summaryAofAtheAcontent;
commentsAonAlikelyAstudentAreactionsAandApossibleAuseAofAmaterials;
ideasAforAstudents’ApreparatoryAwork;
suggestions AforAdeliveryAinAtheAclassroom;
ideasAforAstudents’ Afollow-upAwork.
InAaddition,AweAhaveAincludedAaAcopyAofAaAresearch AprojectAassignment,AaAgroupAresear
chAprojectAposterAassignmentAandAaAcopyAofAaAdissertationAproposalAassignmentAasAappen
dices.
ResearchAMethodsAforABusinessA–AanAoverviewAofAtheAeighthAedition
PedagogicA features
TheAover-
ridingApurposeAofAResearchAMethodsAforABusinessAStudentsAisAtoAhelpAundergraduateAandApostgra
duateAstudentsAandAstudentsAonAprofessional AcoursesAtoAundertake Aresearch.AEachAchapt
erAdealsAwithAaApartAofAtheAresearchAprocessAandAdiscussesAtheAideas,AtechniquesAandAmeth
odsAusingAasAlittleAjargonAasAisApossible.ATables,AchecklistsAandAdiagramsAareAusedAtoAaidAt
hisAdiscussion.AWhere AnewAtermsAareAintroducedAforAtheAfirstAtime,AtheyAareAshownAinAbold,
AandAaAdefinitionAorAexplanationAfollows AshortlyAafterwards. AThey AareAalsoAlistedA withAaA
briefAdefinitionAinAtheAglossary.ATheAapplication AofAappropriateAinformationAtechnologyAi
sAconsidered,AinAmostAinstancesAasAanAintegral Apart AofAtheAtext.AChaptersAhaveAbeenAcross-
referencedAasAappropriate,AandAanAindexAisAprovidedAtoAhelpAstudentsAfindAtheirAwayAaro
undAtheAbook.
FocusAonAstudentAresearchAboxesAareAincludedAwithinAtheAtextAofAeachAchapter.ATheseAareA
basedAonAactualAresearch Aprojects,Aundertaken AbyAstudents,AinAwhichApointsAmadeAinAthe
Atext Aare Aillustrated. AInA many Ainstances, Athese A worked Aexamples Aillustrate A possible Apitfal
lsAstudentsAmayAcomeAacrossAwhileAundertakingAtheirAresearch.AWhereAaApitfallAhasAbee
nAillustrated,AitAwill,AitAisAhoped,AhelpAyourAstudentsAavoidAmaking AtheAsameAmistake.AF
urtherAillustrationsAareAprovidedAbyAfocusAonAmanagementAresearchAandAresearchAinAtheA
newsAboxes.
FocusAonAmanagementAresearchAboxesAdiscussArecentAresearchAinAbusinessAandAmanagemen
t.ATheseAareAnormallyAderivedAfromArefereedAacademicAjournalAarticles,AandAstudents AareAl
ikelyAtoAbeAableAtoAdownloadAtheAactualAarticlesAfromAonlineAdatabasesAatAtheirAuniversity
.
5
©APearsonAEducationALimitedA201
9
, FocusAonAresearchAinAtheAnewsAboxesAprovideAtopicalAnewsAarticlesAthatAillustrateApertinentA
research-
relatedAissues.AAllAtheseAwillAhelpAstudentsAtoAunderstandAtheAtechniqueAorAidea AandAtoA
assessAitsAsuitability AorAappropriatenessAtoAtheirAresearch.ABoxedAchecklistsAprovideAstudent
sAwithAfurtherAfocussedAguidanceAforAtheirAownAresearch.
6
©APearsonAEducationALimitedA201
9
Research Methods For Business Students
A A A A A
8th Edition Mark Saunders, Philip Lewis C
A A A A A A
hapters 1 - 14, Complete
A A A A A
3
©APearsonAEducationALimitedA201
9
, Contents
Chapters Pages
Introduction 5
1 BusinessA andA managementA research,A reflectiveA diariesA andA theA purpose
ofAthisAbook 15
2 ChoosingAaAresearchAtopicAandAdevelopingAyourAresearchAproposal 19
3 CriticallyAreviewingAtheAliterature 23
4 UnderstandingAresearchAphilosophyAandAapproachesAtoAtheoryAdevelopment
27
5 FormulatingAtheAresearchAdesign 32
6 NegotiatingAaccessAandAresearchAethics 36
7 SelectingAsamples 40
8 UtilisingAsecondaryAdata 44
9 CollectingAdataAthroughAobservation 48
10 CollectingAprimaryAdataAusingAresearchAinterviewsAandAresearchAdiaries 54
11 CollectingAprimaryAdataAusingAquestionnaires 59
12 AnalysingAdataAquantitatively 63
13 AnalysingAdataAqualitatively 68
14 WritingAandApresentingAyourAprojectAreport 72
Appendix 75
1 ResearchAprojectAassignment 75
2 GroupAposterAresearchAprojectAassignment 80
3 ResearchAproposalAassignment 84
4 AdditionalAcasesAonAtheAcompanionAwebsite 89
4
©APearsonAEducationALimitedA201
9
, INTRODUCTION
AnA overviewA ofA theA instructors’A manual
ThisAinstructors’Amanual AprovidesAcommentaryAforAtheAeighthAeditionAofAtheAtextbookAR
esearchAMethodsAforABusinessAStudents.ATheAcommentaryAisAonAaAchapterAbyAchapterAbasisAan
dAincludes:
chapterAlearningAoutcomes;
summaryAofAtheAcontent;
commentsAonAlikelyAstudentAreactionsAandApossibleAuseAofAmaterials;
ideasAforAstudents’ApreparatoryAwork;
suggestions AforAdeliveryAinAtheAclassroom;
ideasAforAstudents’ Afollow-upAwork.
InAaddition,AweAhaveAincludedAaAcopyAofAaAresearch AprojectAassignment,AaAgroupAresear
chAprojectAposterAassignmentAandAaAcopyAofAaAdissertationAproposalAassignmentAasAappen
dices.
ResearchAMethodsAforABusinessA–AanAoverviewAofAtheAeighthAedition
PedagogicA features
TheAover-
ridingApurposeAofAResearchAMethodsAforABusinessAStudentsAisAtoAhelpAundergraduateAandApostgra
duateAstudentsAandAstudentsAonAprofessional AcoursesAtoAundertake Aresearch.AEachAchapt
erAdealsAwithAaApartAofAtheAresearchAprocessAandAdiscussesAtheAideas,AtechniquesAandAmeth
odsAusingAasAlittleAjargonAasAisApossible.ATables,AchecklistsAandAdiagramsAareAusedAtoAaidAt
hisAdiscussion.AWhere AnewAtermsAareAintroducedAforAtheAfirstAtime,AtheyAareAshownAinAbold,
AandAaAdefinitionAorAexplanationAfollows AshortlyAafterwards. AThey AareAalsoAlistedA withAaA
briefAdefinitionAinAtheAglossary.ATheAapplication AofAappropriateAinformationAtechnologyAi
sAconsidered,AinAmostAinstancesAasAanAintegral Apart AofAtheAtext.AChaptersAhaveAbeenAcross-
referencedAasAappropriate,AandAanAindexAisAprovidedAtoAhelpAstudentsAfindAtheirAwayAaro
undAtheAbook.
FocusAonAstudentAresearchAboxesAareAincludedAwithinAtheAtextAofAeachAchapter.ATheseAareA
basedAonAactualAresearch Aprojects,Aundertaken AbyAstudents,AinAwhichApointsAmadeAinAthe
Atext Aare Aillustrated. AInA many Ainstances, Athese A worked Aexamples Aillustrate A possible Apitfal
lsAstudentsAmayAcomeAacrossAwhileAundertakingAtheirAresearch.AWhereAaApitfallAhasAbee
nAillustrated,AitAwill,AitAisAhoped,AhelpAyourAstudentsAavoidAmaking AtheAsameAmistake.AF
urtherAillustrationsAareAprovidedAbyAfocusAonAmanagementAresearchAandAresearchAinAtheA
newsAboxes.
FocusAonAmanagementAresearchAboxesAdiscussArecentAresearchAinAbusinessAandAmanagemen
t.ATheseAareAnormallyAderivedAfromArefereedAacademicAjournalAarticles,AandAstudents AareAl
ikelyAtoAbeAableAtoAdownloadAtheAactualAarticlesAfromAonlineAdatabasesAatAtheirAuniversity
.
5
©APearsonAEducationALimitedA201
9
, FocusAonAresearchAinAtheAnewsAboxesAprovideAtopicalAnewsAarticlesAthatAillustrateApertinentA
research-
relatedAissues.AAllAtheseAwillAhelpAstudentsAtoAunderstandAtheAtechniqueAorAidea AandAtoA
assessAitsAsuitability AorAappropriatenessAtoAtheirAresearch.ABoxedAchecklistsAprovideAstudent
sAwithAfurtherAfocussedAguidanceAforAtheirAownAresearch.
6
©APearsonAEducationALimitedA201
9
