MNM3702 ASSIGNMENT 1 2025
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF
MNM3702. THIS REPORT IS INTENDED TO ASSIST STUDENTS IN GETTING
STARTED WITH THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT
SHOULD BE USED FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD
STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL
PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED
USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY
OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE
MODIFICATION OF THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY
NOT BE PROHIBITED AS IT CONTRIBUTES TO EXPANSION OF KNOWLEDGE.
FOR ANY FURTHER GUIDELINE ABOUT THE INFORMATION CONTAINED HERE
AND THE MODULE IN GENERAL, CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS
INSTITUTIONS INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON,
STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 or
email
, MNM3702 ASSIGNMENT 1 2025
Table of Contents
1. Problem Definition .................................................................................................. 3
1.1 Marketing Problem vs. Research Problem ........................................................... 3
1.2 Research Objectives ............................................................................................ 3
2. Research Design .................................................................................................... 4
2.1 Suitability of Descriptive Research Design ........................................................... 4
2.2 Descriptive Research Methods ............................................................................ 4
2.3 Target Population and Sample ............................................................................. 4
2.4 Sampling Method ................................................................................................. 5
3. Artificial Intelligence (AI) in Marketing Research .................................................... 5
3.1 AI Applications in Small Business Research ........................................................ 5
3.2 Recommended AI Tools ....................................................................................... 5
3.3 AI-Driven Marketing Strategies ............................................................................. 6
4. Conclusion ............................................................................................................. 6
References ................................................................................................................. 7
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF
MNM3702. THIS REPORT IS INTENDED TO ASSIST STUDENTS IN GETTING
STARTED WITH THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT
SHOULD BE USED FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD
STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL
PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED
USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY
OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE
MODIFICATION OF THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY
NOT BE PROHIBITED AS IT CONTRIBUTES TO EXPANSION OF KNOWLEDGE.
FOR ANY FURTHER GUIDELINE ABOUT THE INFORMATION CONTAINED HERE
AND THE MODULE IN GENERAL, CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS
INSTITUTIONS INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON,
STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 or
, MNM3702 ASSIGNMENT 1 2025
Table of Contents
1. Problem Definition .................................................................................................. 3
1.1 Marketing Problem vs. Research Problem ........................................................... 3
1.2 Research Objectives ............................................................................................ 3
2. Research Design .................................................................................................... 4
2.1 Suitability of Descriptive Research Design ........................................................... 4
2.2 Descriptive Research Methods ............................................................................ 4
2.3 Target Population and Sample ............................................................................. 4
2.4 Sampling Method ................................................................................................. 5
3. Artificial Intelligence (AI) in Marketing Research .................................................... 5
3.1 AI Applications in Small Business Research ........................................................ 5
3.2 Recommended AI Tools ....................................................................................... 5
3.3 AI-Driven Marketing Strategies ............................................................................. 6
4. Conclusion ............................................................................................................. 6
References ................................................................................................................. 7
