Samenvatting - Research for Design

 Stof behandeld in de colleges, inclusief de pre-college video's.
Zie Content > Materials > General > College slides voor pdf's van college slides en de link naar
opnames van de colleges op Collegerama.

 Geselecteerde hoofdstukken uit de Delft Design Guide.
Zie selectie in Content > Materials > RfD Reader & Delft Design Guide.

 Hoofdstukken en artikelen van de RfD Reader 2025.
Zie RfD Reader 2025 inhoudsopgave en links/pdf's naar publicaties in Content > Materials > RfD
Reader & Delft Design Guide.

HOOFDSTUKKEN DELFT DESIGN GUIDE

p88-95 User observations, Interviews, Questionnaires, Focusgroups

User Observation
- What and why?
o Belangrijk als ontwerpers hoe en waarom mensen met design
interacten
- Mindset
o Open mind
o Using an object in unintended ways
- When?
o Exploring a design problem
- How?
o In their own setting
o Stappen:
 Wie, wat en waar bepalen
 Bepaal criteria (sample size, duration, costs, main design
criteria)
 Select and invite participants
 Prepare
 Pilot observation to review observation plan
 Execute
 Analyse
 Discuss
- Tips & Concerns
o Always a pilot
o Stimuli ready
o Permission and consent
o Reliability
o Operationalise data
o Notes
o Stakeholders
- Limitations
o People know they are being observed

Interviews
- What and why?
o Dieper gaan dan het oppervlak
- Mindset
o Open mind

, o Better solutions door diepere understanding
- When?
o Meerdere fases
- How?
o Veilige omgeving
o Zoveel als je nodig denkt te hebben
o Stappen:
 Interview guide
 Invite interviewees
 Explain the goal
 Carry out
 Transcribe/Notes
 Analyse, conclude
- Tips & Concerns
o Is it ethical?
o Pilot
o Relaxed atmosphere
o Start with general topics
o Distribute time efficiently
o Check for questions among the interviewees
- Limitations
o Latent of tacit knowledge is not discussed
o Quality of results partially depend on interviewer
o Qualitative information, limited responses
o Innovative topics cant be interviewed about (unknown to
interviewee)

Questionnaires
- What and why?
o Quantitative information
- Mindset
o Large group of potential buyers -> potential market research is
needed
- When?
o Preliminary phase
o Choose out of several concepts
- How?
o Stappen:
 Determine topic
 Choose form of response
 Formulate questions
 Determine order
 Pre-test
 Invite a sample of respondents
 Present results by statistics
- Tips & Concerns
o Make sure it answers all your research questions
o Also try qualitative data

, o Try to make it fun, not boring
o With testing concepts, make them very clear
- Limitations
o Latent of tacit knowledge is not discussed
o Quality results depend on quality questionnaire
o Results may be a little abstract

Focus groups
- What and why?
o People using your products in group setting can provide
valuable information
- Mindset
o Create a debate
- When?
o Multiple phases
o Quick overview of opinion
- How?
o Minstens drie
o Stappen:
 List of topics you want to address
 Test topic guide in pilot
 Invite participants
 Perform
 Analyse and report (main opinions)
- Tips & Concerns
o Start with general topics
o Carefully consider time-management
- Limitations
o Participants need to have experience with the product
o Small number of participants

p190-191 Usage analytics

Usage analytics
- What and why?
o Usage isnt always as expected (through different methods)
- Mindset
o Anticipate unforeseen patterns and results
- When?
o When knowledge is needed, examples:
 Recurring patterns in user actions or interactions
 Trends in product performance
- How?
o Use a rich set of methematical analytics and data visualisation
tools
o Stappen:
 Identify needs for knowledge
 Identify data items that can help resolve the knowledge
needed