GOOGLE ANALYTICS CERTIFICATION EXAM QUESTIONS WITH COMPLETE SOLUTIONS

GOOGLE ANALYTICS CERTIFICATION
EXAM QUESTIONS WITH COMPLETE
SOLUTIONS
Which Google Analytics visualization compares report data to the website average?

Pivot view
Comparison view
Performance view
Percentage view - Answer-Comparison view

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters
Remove the Secondary Dimension
Choose "Faster response" in the sampling pulldown menu
Choose "Greater precision" in the sampling pulldown menu - Answer-Choose
"Greater precision" in the sampling pulldown menu

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only
Data only
Dashboard and data
Neither dashboard nor data - Answer-Dashboard only

When a dashboard is shared, users can edit the dashboard configuration.

True
False - Answer-True

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping
Advertising features
User permissions on the view
In-Page Analytics - Answer-Advertising features

What report would best help identify potential browser issues with website traffic?

The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report - Answer-The Browser & OS report

What report shows what mobile devices were used to view a website?

,The Exit Pages report under "Site Content"
The Landing Page report under "Site Content"
The Engagement report under "Behavior"
The Devices report under "Mobile" - Answer-The Devices report under "Mobile"

Which Traffic Source dimensions does Google Analytics automatically capture for
each user who comes to your site?

Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name - Answer-Source, Medium, Campaign name

Which "sources" are available in Google Analytics?
(select all answers that apply)


googlemerchandisestore.com
Email
Google
(direct) - Answer-googlemerchandisestore.com
(direct)

Which "mediums" are available in Google Analytics?

(select all answers that apply)

organic
cpc
mail.google.com
referral - Answer-organic
cpc
referral

Which "channels" are available in the default Channels report?
(select all answers that apply)


Organic Search
Device
Display
Direct - Answer-Organic Search
Display
Direct

. What report can show how particular sections of website content performed?

Location
Content Drilldown
Frequency and Recency

, Top Events - Answer-Content Drilldown

What report lists the website pages where users first arrived?

Events > Pages
All Pages
Exit Pages
Landing Pages - Answer-Landing Pages

What report should be used to check if users are leaving from important pages on
your website?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events - Answer-Exit Pages report

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term - Answer-Medium, Source, and Campaign

Which tags are standard Google Analytics campaign parameters?
(select all answers that apply)

utm_adgroup
utm_source
utm_medium
utm_content - Answer-utm_source
utm_medium
utm_content

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector - Answer-The URL Builder

Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

-www.googlemerchandisestore.com/?utm campaign = fallsale
- www.googlemerchandisestore.com/?utm_campaign=fallsale
-www.googlemerchandisestore.com/?utm_campaign=fall_sale
- www.googlemerchandisestore.com/?utm_campaign = fall sale - Answer--
www.googlemerchandisestore.com/?utm_campaign=fallsale