Communication Research Methods
Chapter 19 Question and answers
correctly solved
Rhetoric and rhetoric criticism - correct answer ✔Are the oldest forms of
scholarship in the communication discipline, dating back to the ancient Greeks
who were focused on determining what constituted an effective speech.
Rhetoric part of classical education • Trivium
-Rhetoric -Grammar -Logic
• Oldest of the research approaches in Communication Studies
Rhetorical criticism is different in two ways from most other forms of
communication scholarship, which include what? - correct answer ✔1. First,
rhetoric and rhetorical criticism are major areas of study in the discipline. 2.
Rhetorical criticism is more subjective than other communication research
methods.
The Kenneth Burke Society - correct answer ✔Focuses on the on the
writings of just one scholar.
Rhetoric also studied in - correct answer ✔English -Sociology -Religion -
Anthropology -Psychology
The criticism of rhetoric plays an important role for understanding how people
can be influenced by what? - correct answer ✔Symbols
A rhetorical critic does what? - correct answer ✔Seeks to recognize how
people understand and respond to symbols, and how the use of symbols can
shape our perceptions of reality.
, What year did Rhetorical criticism start? - correct answer ✔1900s
What was the most common research? - correct answer ✔The Great man
criticism
Artifact - correct answer ✔Is an identifiable moment of communication from a
specific, time, place, and person. An artifact is any tangible evidence a
communication act has occurred.
Possible artifacts - correct answer ✔1. A compelling speech 2. A fascinating
sermon 3. An effective essay 4. A thought- provoking interview 5. An
interesting narrative or story 6. An engaging television show 7. A stimulating
public demonstration 8. An inspiring song lyric 9. A curious political campaign
10. An eye- grabbing roadway billboard. 11. Any other artifact from a
communication moment, which surrounds us everyday.
Popular critic - correct answer ✔Seeks to influence the general public's
perception.
A rhetorical critic - correct answer ✔Evaluates based on rhetorical theories
and practices. According to Pierce, a rhetorical critic must be prepared to
defend their analysis and criticism. And they must and defend the standards
or methods used to conduct their criticism, and defend their effectiveness of
the criticism.
A Rhetorical theory - correct answer ✔Is used to filter the symbols in the
artifact so we can see new insights about the artifact. The theory is a set of
standards used for evaluating the artifact.
Why is selecting a theory important? - correct answer ✔Because it will guide
the direction of the criticism.
Chapter 19 Question and answers
correctly solved
Rhetoric and rhetoric criticism - correct answer ✔Are the oldest forms of
scholarship in the communication discipline, dating back to the ancient Greeks
who were focused on determining what constituted an effective speech.
Rhetoric part of classical education • Trivium
-Rhetoric -Grammar -Logic
• Oldest of the research approaches in Communication Studies
Rhetorical criticism is different in two ways from most other forms of
communication scholarship, which include what? - correct answer ✔1. First,
rhetoric and rhetorical criticism are major areas of study in the discipline. 2.
Rhetorical criticism is more subjective than other communication research
methods.
The Kenneth Burke Society - correct answer ✔Focuses on the on the
writings of just one scholar.
Rhetoric also studied in - correct answer ✔English -Sociology -Religion -
Anthropology -Psychology
The criticism of rhetoric plays an important role for understanding how people
can be influenced by what? - correct answer ✔Symbols
A rhetorical critic does what? - correct answer ✔Seeks to recognize how
people understand and respond to symbols, and how the use of symbols can
shape our perceptions of reality.
, What year did Rhetorical criticism start? - correct answer ✔1900s
What was the most common research? - correct answer ✔The Great man
criticism
Artifact - correct answer ✔Is an identifiable moment of communication from a
specific, time, place, and person. An artifact is any tangible evidence a
communication act has occurred.
Possible artifacts - correct answer ✔1. A compelling speech 2. A fascinating
sermon 3. An effective essay 4. A thought- provoking interview 5. An
interesting narrative or story 6. An engaging television show 7. A stimulating
public demonstration 8. An inspiring song lyric 9. A curious political campaign
10. An eye- grabbing roadway billboard. 11. Any other artifact from a
communication moment, which surrounds us everyday.
Popular critic - correct answer ✔Seeks to influence the general public's
perception.
A rhetorical critic - correct answer ✔Evaluates based on rhetorical theories
and practices. According to Pierce, a rhetorical critic must be prepared to
defend their analysis and criticism. And they must and defend the standards
or methods used to conduct their criticism, and defend their effectiveness of
the criticism.
A Rhetorical theory - correct answer ✔Is used to filter the symbols in the
artifact so we can see new insights about the artifact. The theory is a set of
standards used for evaluating the artifact.
Why is selecting a theory important? - correct answer ✔Because it will guide
the direction of the criticism.
