Google Analytics Certification Exam
Questions with Complete Answers
You've been collecting data on your point of sale system that could be used in
conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google
Analytics servers? - Answer-Measurement Protocol
Which Analytics feature lets you associate your own identifiers with your individual
customers so you can connect their behavior across different interactions on various
devices and platforms? - Answer-User-Id
You want to know how various ads you've placed work together on the path to
conversions Where in your Google Analytics 4 property can you find "conversion
paths" report? - Answer-Advertising
What data does the Real Time report show? - Answer-Events that took place within
the last 30 minutes
To get insights into the organic search queries that are leading users to your
website, you can connect Analytics with which platform? - Answer-Search Console
You're asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream? - Answer-A data stream lives within a property and is a
source of data from your app or website
You want to find techniques that go beyond standard reports so that you can
uncover deeper insights about customer engagement. Which section of your Google
analytics property contains this? - Answer-Explore
If you wanted to link a new Google Ads account to your Google Analytics property in
order to see detailed marketing campaign data, where in your Google Analytics
property would you go to manage this process? - Answer-Admin
You have a website and want to start gathering and reporting insights for it in Google
Analytics. What should you set up first? - Answer-Analytics tag
You manage a company that installs swimming pools. You post a new how-to video
on your website about proper pool maintenance. Google Analytics has a lot of data
about user interactions with this video. Which of these choices is a user property
collected by Google analytics? - Answer-The language preference of users watching
the video on your site
Your business has a website and an app for both iOS and Android. If you want to
analyze events and users together across these three, what would your account set
up look like? - Answer-One property with a web data stream for your website and
one property with two app data streams, one for iOS and other for Android
, You're using Google Analytics for your website. In which situation could you use the
Engagement overview report? - Answer-You're interested in seeing which pages on
your site are getting the most traffic
You would like to export your Google Analytics data to BigQuery to run queries and
combine some of your offline data with Analytics data. What type of Analytics
property can export data to BigQuery? - Answer-Standard or Analytics 360
properties using GA4
If you were in your Google Analytics property's Explore section and wanted to
customize metrics and dimensions, in a table format, which of these exploration
techniques would you use? - Answer-Free form
Which features lets you set the amount of time that event level and user level is
stored by Google Analytics? - Answer-Data retention period
You sell items online and store data about each item offline. Which feature allows
you to upload a CSV file that contains your item data to join with Analytics data? -
Answer-Data import
Which of these structures represents a Google Analytics account's hierarchy? -
Answer-Account > property > data stream
What can Google Ads do with audiences from Google Analytics when these two
services are linked? - Answer-Audiences in Google Ads can be used to target ad
campaigns
You're using last-click attribution, but would like to see how first-click attribution
would value channels and campaigns. Which report can you use to find this insight?
- Answer-Model comparison
Your team manages a retail website that customers arrive at from a variety of places
including social media, ads, and search engines. Which of these dimensions would
you look at to determine whether your website traffic was coming from "organic
search", "referral", or other areas? - Answer-Default channel grouping
You've created a Google Analytics 4 property for your website and mobile app. As
users engage with your website and app, how does Google Analytics measure and
report distinct user interactions? - Answer-As events
Which of these scopes would be set for a custom dimension reporting membership
status for a customer rewards program? - Answer-User
To gain insight into which pages new users open most often after they open your
homepage, you've created a new path exploration in Explore. What's the default
setting for who can see the exploration? - Answer-Only you can see it, but you can
share it with the other users of the property in read only mode
Questions with Complete Answers
You've been collecting data on your point of sale system that could be used in
conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google
Analytics servers? - Answer-Measurement Protocol
Which Analytics feature lets you associate your own identifiers with your individual
customers so you can connect their behavior across different interactions on various
devices and platforms? - Answer-User-Id
You want to know how various ads you've placed work together on the path to
conversions Where in your Google Analytics 4 property can you find "conversion
paths" report? - Answer-Advertising
What data does the Real Time report show? - Answer-Events that took place within
the last 30 minutes
To get insights into the organic search queries that are leading users to your
website, you can connect Analytics with which platform? - Answer-Search Console
You're asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream? - Answer-A data stream lives within a property and is a
source of data from your app or website
You want to find techniques that go beyond standard reports so that you can
uncover deeper insights about customer engagement. Which section of your Google
analytics property contains this? - Answer-Explore
If you wanted to link a new Google Ads account to your Google Analytics property in
order to see detailed marketing campaign data, where in your Google Analytics
property would you go to manage this process? - Answer-Admin
You have a website and want to start gathering and reporting insights for it in Google
Analytics. What should you set up first? - Answer-Analytics tag
You manage a company that installs swimming pools. You post a new how-to video
on your website about proper pool maintenance. Google Analytics has a lot of data
about user interactions with this video. Which of these choices is a user property
collected by Google analytics? - Answer-The language preference of users watching
the video on your site
Your business has a website and an app for both iOS and Android. If you want to
analyze events and users together across these three, what would your account set
up look like? - Answer-One property with a web data stream for your website and
one property with two app data streams, one for iOS and other for Android
, You're using Google Analytics for your website. In which situation could you use the
Engagement overview report? - Answer-You're interested in seeing which pages on
your site are getting the most traffic
You would like to export your Google Analytics data to BigQuery to run queries and
combine some of your offline data with Analytics data. What type of Analytics
property can export data to BigQuery? - Answer-Standard or Analytics 360
properties using GA4
If you were in your Google Analytics property's Explore section and wanted to
customize metrics and dimensions, in a table format, which of these exploration
techniques would you use? - Answer-Free form
Which features lets you set the amount of time that event level and user level is
stored by Google Analytics? - Answer-Data retention period
You sell items online and store data about each item offline. Which feature allows
you to upload a CSV file that contains your item data to join with Analytics data? -
Answer-Data import
Which of these structures represents a Google Analytics account's hierarchy? -
Answer-Account > property > data stream
What can Google Ads do with audiences from Google Analytics when these two
services are linked? - Answer-Audiences in Google Ads can be used to target ad
campaigns
You're using last-click attribution, but would like to see how first-click attribution
would value channels and campaigns. Which report can you use to find this insight?
- Answer-Model comparison
Your team manages a retail website that customers arrive at from a variety of places
including social media, ads, and search engines. Which of these dimensions would
you look at to determine whether your website traffic was coming from "organic
search", "referral", or other areas? - Answer-Default channel grouping
You've created a Google Analytics 4 property for your website and mobile app. As
users engage with your website and app, how does Google Analytics measure and
report distinct user interactions? - Answer-As events
Which of these scopes would be set for a custom dimension reporting membership
status for a customer rewards program? - Answer-User
To gain insight into which pages new users open most often after they open your
homepage, you've created a new path exploration in Explore. What's the default
setting for who can see the exploration? - Answer-Only you can see it, but you can
share it with the other users of the property in read only mode
