Garantie de satisfaction à 100% Disponible immédiatement après paiement En ligne et en PDF Tu n'es attaché à rien
Recherché précédemment par vous
2024 Unit 22 Market Research Assignment 2 (DISTINCTION*) Learning Aim B & C Plan and implement activity to meet marketing objective & Analyse and present findings and improvements€24,54
Ajouter au panier
2024 Unit 22 Market Research Assignment 2 (DISTINCTION*) Learning Aim B & C Plan and implement activity to meet marketing objective & Analyse and present findings and improvements
This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save ...
BTEC Business Unit 4 - Assignment 1 (*Distinction*)
BTEC Business Unit 1 - Assignment 1 (*Distinction*)
Complete Saxon Fields Theme Park Ltd NOTES for Unit 6 Principles of Management 2024 Exam! RATED A+
Tout pour ce livre (71)
École, étude et sujet
BTEC
PEARSON (PEARSON)
Business 2016 NQF
Unit 22 - Market Research
Tous les documents sur ce sujet (39)
66
revues
Par: irhaampsn • 6 mois de cela
Par: martinandonov1 • 1 année de cela
I just got my results back and got not achieved for every criteria
Par: tillyelliston50 • 1 année de cela
Par: safiyahnoor • 1 année de cela
Par: latoyagoldbourne • 1 année de cela
Par: sakshikaushal2004 • 2 année de cela
Par: reneecrainey18 • 2 année de cela
Afficher plus de commentaires
Vendeur
S'abonner
johnprice
Avis reçus
Aperçu du contenu
Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides
John Price
Unit 22– Market Research
Assignment 2
Market research in action
B: Plan and implement a market research activity to meet a
specific marketing objective
C: Analyse and present market research findings and
recommend process improvements
Statistical analysis and interpretation of primary and secondary research……..………………………..…..…..9
Value of the information and conclusion………..…………….…….……………………….….…………….….……….…..14
1
Downloaded by: johnprice | miltiadis.lst@gmail.com
Distribution of this document is illegal
, Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides
John Price
Learning aim B: Plan and implement a market research activity to
meet a specific marketing objective
Introduction - Planning stage
P2: Undertake secondary research for a selected marketing objective.
M2: Analyse the reasons for choosing particular research methods, the
type of data to be collected and the sampling plan.
Problem definition – This market research is needed to assist the
decision-making process of a new business start-up. The client wants to
open a mobile coffee stall business; however, the coffee shop business
sector is highly saturated/competitive in the area. Therefore, it is crucial
to undertake relevant market research to identify market gaps, help the
business stand out from the competition, thus increasing the chance of
business success. The main purpose of this research is to inform the
client on the business opportunities in the sector. It will achieve this by
the use of up-to date secondary research as well as some primary
research. A pilot questionnaire will be undertaken to help to ensure that
the primary research market plan is entirely relevant to the business
start-up. The information collected form this research will help to identify
gaps and opportunities in the existing coffee shop market, thus it will
help the client launch their enterprise successfully.
Set research objectives – before carrying out the market research it is
vital to decide what is it that you need to find out from the research.
Once those objectives have been set it is easier to decide on the type of
research method to use to achieve them. Research can be undertaken
to find out a renege of date, for example what customers prefer,
customers buying patterns, competitors’ activities and what are the best
advertising strategies. As the client wants to open a mobile coffee shop
this report has come up with objectives to help deeming if and how this
business can be turned into successful venture.
1. To investigate the local competition.
2. Find out whether there is demand for the business in the market
and what the earning potential is.
3. Find out what people like to have with their coffee to help increase
sales margin.
4. To create a budget for the market research campaign.
2
Downloaded by: johnprice | miltiadis.lst@gmail.com
Distribution of this document is illegal
, Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides
John Price
Budget – The business has a budget of £10 000, bellow is a rough plan
on how this investment will be spend:
Van £3500
Salary £2000
Coffee machine £1500
Coffee £100
Legal expenses for the license £1 300
Marketing £600
Food service equipment £500
Furniture £500
Determine what data is to be collected – this research will use a
combination of qualitative and quantitative date to create reliable
conclusions. First a secondary research will be used to analyse the
coffee shop market as a whole (quantitative research), to find out if there
is potential/gap in the market (link to research objective 2). This will
determine if it is a good idea to start a business in the coffee sector.
After this is determine it comes time for the primary research which will
be in the form of pilot questionnaire. This type of research allows to find
accurate, relevant and up-to-date market information, because we have
control over the sampling size and method.
Secondary research - According to BBC the UK have reached a coffee
shop saturation[ CITATION Luc17 \l 2057 ]. Experts suggest that there are
“four to five years structural growth remain in the UK coffee market”.
3
Downloaded by: johnprice | miltiadis.lst@gmail.com
Distribution of this document is illegal
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur johnprice. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €24,54. Vous n'êtes lié à rien après votre achat.