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- BRT summary slides | Nhi Nguyen |2020
WEEK 1: SETTING THE SCENE
1. What is business research?
- Business research: A series of well thought out activities and carefully
executed data analyses that help a manager to avoid, solve, or minimize
a problem.
- Managerial decisions based on the results of “good” research tend to be
more effective then decisions based on hunches, intuition, and past
experiences
2. Why should future managers know about business research?
- To be able to perform business research. To undertake research yourselves to
solve the smaller problems you encounter.
- To be able to steer business research. Interact effectively with researchers /
research agencies
- To be able to evaluate business research. To discriminate between good and
bad research proposals of researchers / research agencies. To discriminate
between good and bad published research studies)
3. What makes a “good” research? 7 Hallmark of business research
- Purposiveness: know why you’re doing the research
- Rigor:
• Theoretical base, to determine that you’re not missing out on any
information
• Methodological design makes use of a representative sample and unbiased
questions. Make sure that the respondents give an honest answer to your
questions.
- Objectivity: draw the conclusions based on facts and look objectively at
the results you find
- Parsimony: simplicity, don’t make it more complex than it needs to be.
The most important factors should be highlighted. Also, shave away
unnecessary details.
- Replicability:
• if you would do the research over and over again in similar circumstances,
would you find the same results?
• Describe your study design in details, with a goal that everyone can replicate
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- BRT summary slides | Nhi Nguyen |2020
your study and apply on their situation
- Generalizability: being able to apply the research findings in a wide
variety of different settings (mainly in fundamental research, much less
in applied research)
4. Fundamental vs Applied Research
- Applied research
• To solve the current problem faced by a manager
• Applies to a specific company
• Within firms or research agencies
- Fundamental (or basic) research (meant to solve problems at more than
one company)
• To generate new knowledge about how problems that occur in several firms
can be solved (is more general than applied research)
• Applies to several organizational settings
• Mainly within universities and knowledge institutes
5. Inductive vs Deductive Research
5.a Inductive research
- First you gather a lot of data, then you build the theory (new topics)
- Inductive research process: the seven-step research process
Example:
• The first duck in the park is brown.
• The second duck in the park is brown.
• The third duck in the park is brown.
Every duck in the park is brown
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- BRT summary slides | Nhi Nguyen |2020
5.b Deductive research
- You gather a lot of theory first, then you test the theory by using the
data
- Deductive research process: the seven-step research process
Example
• If it rains, everything outside becomes wet.
• It rains.
• The car is outside.
The car will become wet
Example of deductive process
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- BRT summary slides | Nhi Nguyen |2020
5.c Differentiation between Inductive research and
deductive research
II. INCORRECT QUESTIONS IN QUIZZES
- BRT summary slides | Nhi Nguyen |2020
WEEK 1: SETTING THE SCENE
1. What is business research?
- Business research: A series of well thought out activities and carefully
executed data analyses that help a manager to avoid, solve, or minimize
a problem.
- Managerial decisions based on the results of “good” research tend to be
more effective then decisions based on hunches, intuition, and past
experiences
2. Why should future managers know about business research?
- To be able to perform business research. To undertake research yourselves to
solve the smaller problems you encounter.
- To be able to steer business research. Interact effectively with researchers /
research agencies
- To be able to evaluate business research. To discriminate between good and
bad research proposals of researchers / research agencies. To discriminate
between good and bad published research studies)
3. What makes a “good” research? 7 Hallmark of business research
- Purposiveness: know why you’re doing the research
- Rigor:
• Theoretical base, to determine that you’re not missing out on any
information
• Methodological design makes use of a representative sample and unbiased
questions. Make sure that the respondents give an honest answer to your
questions.
- Objectivity: draw the conclusions based on facts and look objectively at
the results you find
- Parsimony: simplicity, don’t make it more complex than it needs to be.
The most important factors should be highlighted. Also, shave away
unnecessary details.
- Replicability:
• if you would do the research over and over again in similar circumstances,
would you find the same results?
• Describe your study design in details, with a goal that everyone can replicate
,-
- BRT summary slides | Nhi Nguyen |2020
your study and apply on their situation
- Generalizability: being able to apply the research findings in a wide
variety of different settings (mainly in fundamental research, much less
in applied research)
4. Fundamental vs Applied Research
- Applied research
• To solve the current problem faced by a manager
• Applies to a specific company
• Within firms or research agencies
- Fundamental (or basic) research (meant to solve problems at more than
one company)
• To generate new knowledge about how problems that occur in several firms
can be solved (is more general than applied research)
• Applies to several organizational settings
• Mainly within universities and knowledge institutes
5. Inductive vs Deductive Research
5.a Inductive research
- First you gather a lot of data, then you build the theory (new topics)
- Inductive research process: the seven-step research process
Example:
• The first duck in the park is brown.
• The second duck in the park is brown.
• The third duck in the park is brown.
Every duck in the park is brown
,-
- BRT summary slides | Nhi Nguyen |2020
5.b Deductive research
- You gather a lot of theory first, then you test the theory by using the
data
- Deductive research process: the seven-step research process
Example
• If it rains, everything outside becomes wet.
• It rains.
• The car is outside.
The car will become wet
Example of deductive process
, -
- BRT summary slides | Nhi Nguyen |2020
5.c Differentiation between Inductive research and
deductive research
II. INCORRECT QUESTIONS IN QUIZZES
