Supply Chain Management
BMO-24806
Period 2 2021
Wageningen University
Summary
Chapters Book
&
Lectures
Based on the Textbook Fawcett S.E., L.M.Ellram, J.A.Ogden, 2014. Supply chain management,
from vision to implementation. Pearson, Prentice Hall
Anneli Janzer
,Contents
Lecture 1-Introduction (Chapter 1) ................................................................................................... 1
Supply Chain Management definition ................................................................................................................... 1
Porters Value Chain ............................................................................................................................................. 1
Focal company perspective................................................................................................................................. 1
Kiwi value chain ................................................................................................................................................... 2
Net-chain perspective .......................................................................................................................................... 2
Venison value chain ............................................................................................................................................. 2
A supply chain within a supply chain network ................................................................................................ 2
Collaboration/Integration in supply chains.......................................................................................................... 3
Advantages of SC collaboration......................................................................................................................... 4
Supply Chain Strategy .............................................................................................................................................. 4
Strategic thinking .................................................................................................................................................. 4
Four decision areas of strategy (holistic view) ................................................................................................. 4
Lecture 2- Customer Fulfilment Strategies (Chapter 2) .................................................................... 5
3 different Customer fulfillment strategies ........................................................................................................... 5
Customer Value......................................................................................................................................................... 5
Relation of aspects of perceived value .................................................................................................................. 7
Lecture 3 - New product development process (Chapter 4) ............................................................. 8
Consequences of Customer Satisfaction ............................................................................................................... 8
Expectations .............................................................................................................................................................. 8
Customer Satisfaction Cycle.................................................................................................................................... 8
1. Get into the mind of the customer .......................................................................................................... 8
2. Develop a new product .............................................................................................................................. 9
Customer/supplier segmentation ........................................................................................................................... 9
3. Verify Financial Viability..........................................................................................................................10
4. Invest in future products/services .........................................................................................................10
Lecture 4 – Relationships Management (Chapter 11) ..................................................................... 11
Relationship types ...................................................................................................................................................11
Transactional Relationship................................................................................................................................11
Strategic alliance..................................................................................................................................................12
Relationship development .....................................................................................................................................12
Negotiations.............................................................................................................................................................13
Preparation ..........................................................................................................................................................13
Creating value - Finding differences ...............................................................................................................13
Systemic approach for successful negotiations according to the book: .........................................................14
Article: Wu, G. (1999). Sources of Joint Gains in Negotiations. Harvard Business School, 1-8...............14
Lectures 5 & 6 Order Fulfilment Strategy (Chapter 5).................................................................... 15
, Order fulfillment .....................................................................................................................................................15
Main functions in order fulfilment: SCOR model.............................................................................................15
Dynamics in the supply chain ...............................................................................................................................16
The Bullwhip effect............................................................................................................................................16
Production strategies ..............................................................................................................................................16
Push/pull view of supply chain processes ..........................................................................................................16
Customer Order Decoupling Point (CODP) and its role in the supply chain design .................................17
Logistics decision making .....................................................................................................................................18
Inventory Management .....................................................................................................................................18
Distribution Management .................................................................................................................................18
Transportation Management ............................................................................................................................19
Lecture 7 Process Thinking (Chapter 3) ......................................................................................... 20
Functional versus process management ..............................................................................................................20
Process Orientation ................................................................................................................................................20
Generic strategies ....................................................................................................................................................21
Resource Management ...........................................................................................................................................21
Lecture 8 - Core Competences and Outsourcing (Chapter 9 & 6).................................................. 23
Core competences and outsourcing (Chapter 9) ...............................................................................................23
Global SC Design (Chapter 6) ..............................................................................................................................24
The (global) business environment from SCM perspective ........................................................................24
Food quality assurance standards .........................................................................................................................25
Quality assurance standards and Global SCM ...............................................................................................25
Lecture 9 & 10 – Information Sharing (Chapter 12) ........................................................................ 27
Information Strategy ..............................................................................................................................................27
The importance of information ............................................................................................................................27
What information to be shared by whom? .........................................................................................................28
The information capability hierarchy...................................................................................................................29
The Internet .............................................................................................................................................................30
Standards ..................................................................................................................................................................30
Enterprise Resource Planning ERP .....................................................................................................................31
ERP implementation process ...........................................................................................................................31
ERP implementation issues ..............................................................................................................................32
Lecture 11 – Strategic Supply Chain cost management (Chapter 4 &8) ......................................... 33
Financial performance............................................................................................................................................33
Target Costing.....................................................................................................................................................33
Cash flow..................................................................................................................................................................33
Net resent Value .....................................................................................................................................................33
EVA ..........................................................................................................................................................................34
Profit Leverage effect .............................................................................................................................................34
, Traditional Cost Accounting .................................................................................................................................34
Activity-Based Cost Management ........................................................................................................................34
Strategic Cost Management ...................................................................................................................................34
Lecture 12 – Supply chain rationalization and sustainability assessment (Chapter 10).................. 36
Supply Chain Rationalization (SCR) ....................................................................................................................36
Shifting Roles...........................................................................................................................................................37
Risk Management....................................................................................................................................................38
Sustainability Assessment ......................................................................................................................................38
Discussion Assignment 4a/4b ........................................................................................................ 40
Lecture 13 – Performance Measurement in Supply Chains (Chapter 13) ....................................... 41
1. Traditional performance indicators .................................................................................................................41
2. SC performance measurement .........................................................................................................................41
3. Performance measurement systems ................................................................................................................42
4. Benchmarking and performance improvement .............................................................................................43
BMO-24806
Period 2 2021
Wageningen University
Summary
Chapters Book
&
Lectures
Based on the Textbook Fawcett S.E., L.M.Ellram, J.A.Ogden, 2014. Supply chain management,
from vision to implementation. Pearson, Prentice Hall
Anneli Janzer
,Contents
Lecture 1-Introduction (Chapter 1) ................................................................................................... 1
Supply Chain Management definition ................................................................................................................... 1
Porters Value Chain ............................................................................................................................................. 1
Focal company perspective................................................................................................................................. 1
Kiwi value chain ................................................................................................................................................... 2
Net-chain perspective .......................................................................................................................................... 2
Venison value chain ............................................................................................................................................. 2
A supply chain within a supply chain network ................................................................................................ 2
Collaboration/Integration in supply chains.......................................................................................................... 3
Advantages of SC collaboration......................................................................................................................... 4
Supply Chain Strategy .............................................................................................................................................. 4
Strategic thinking .................................................................................................................................................. 4
Four decision areas of strategy (holistic view) ................................................................................................. 4
Lecture 2- Customer Fulfilment Strategies (Chapter 2) .................................................................... 5
3 different Customer fulfillment strategies ........................................................................................................... 5
Customer Value......................................................................................................................................................... 5
Relation of aspects of perceived value .................................................................................................................. 7
Lecture 3 - New product development process (Chapter 4) ............................................................. 8
Consequences of Customer Satisfaction ............................................................................................................... 8
Expectations .............................................................................................................................................................. 8
Customer Satisfaction Cycle.................................................................................................................................... 8
1. Get into the mind of the customer .......................................................................................................... 8
2. Develop a new product .............................................................................................................................. 9
Customer/supplier segmentation ........................................................................................................................... 9
3. Verify Financial Viability..........................................................................................................................10
4. Invest in future products/services .........................................................................................................10
Lecture 4 – Relationships Management (Chapter 11) ..................................................................... 11
Relationship types ...................................................................................................................................................11
Transactional Relationship................................................................................................................................11
Strategic alliance..................................................................................................................................................12
Relationship development .....................................................................................................................................12
Negotiations.............................................................................................................................................................13
Preparation ..........................................................................................................................................................13
Creating value - Finding differences ...............................................................................................................13
Systemic approach for successful negotiations according to the book: .........................................................14
Article: Wu, G. (1999). Sources of Joint Gains in Negotiations. Harvard Business School, 1-8...............14
Lectures 5 & 6 Order Fulfilment Strategy (Chapter 5).................................................................... 15
, Order fulfillment .....................................................................................................................................................15
Main functions in order fulfilment: SCOR model.............................................................................................15
Dynamics in the supply chain ...............................................................................................................................16
The Bullwhip effect............................................................................................................................................16
Production strategies ..............................................................................................................................................16
Push/pull view of supply chain processes ..........................................................................................................16
Customer Order Decoupling Point (CODP) and its role in the supply chain design .................................17
Logistics decision making .....................................................................................................................................18
Inventory Management .....................................................................................................................................18
Distribution Management .................................................................................................................................18
Transportation Management ............................................................................................................................19
Lecture 7 Process Thinking (Chapter 3) ......................................................................................... 20
Functional versus process management ..............................................................................................................20
Process Orientation ................................................................................................................................................20
Generic strategies ....................................................................................................................................................21
Resource Management ...........................................................................................................................................21
Lecture 8 - Core Competences and Outsourcing (Chapter 9 & 6).................................................. 23
Core competences and outsourcing (Chapter 9) ...............................................................................................23
Global SC Design (Chapter 6) ..............................................................................................................................24
The (global) business environment from SCM perspective ........................................................................24
Food quality assurance standards .........................................................................................................................25
Quality assurance standards and Global SCM ...............................................................................................25
Lecture 9 & 10 – Information Sharing (Chapter 12) ........................................................................ 27
Information Strategy ..............................................................................................................................................27
The importance of information ............................................................................................................................27
What information to be shared by whom? .........................................................................................................28
The information capability hierarchy...................................................................................................................29
The Internet .............................................................................................................................................................30
Standards ..................................................................................................................................................................30
Enterprise Resource Planning ERP .....................................................................................................................31
ERP implementation process ...........................................................................................................................31
ERP implementation issues ..............................................................................................................................32
Lecture 11 – Strategic Supply Chain cost management (Chapter 4 &8) ......................................... 33
Financial performance............................................................................................................................................33
Target Costing.....................................................................................................................................................33
Cash flow..................................................................................................................................................................33
Net resent Value .....................................................................................................................................................33
EVA ..........................................................................................................................................................................34
Profit Leverage effect .............................................................................................................................................34
, Traditional Cost Accounting .................................................................................................................................34
Activity-Based Cost Management ........................................................................................................................34
Strategic Cost Management ...................................................................................................................................34
Lecture 12 – Supply chain rationalization and sustainability assessment (Chapter 10).................. 36
Supply Chain Rationalization (SCR) ....................................................................................................................36
Shifting Roles...........................................................................................................................................................37
Risk Management....................................................................................................................................................38
Sustainability Assessment ......................................................................................................................................38
Discussion Assignment 4a/4b ........................................................................................................ 40
Lecture 13 – Performance Measurement in Supply Chains (Chapter 13) ....................................... 41
1. Traditional performance indicators .................................................................................................................41
2. SC performance measurement .........................................................................................................................41
3. Performance measurement systems ................................................................................................................42
4. Benchmarking and performance improvement .............................................................................................43
