Meetings Industry
MICE = “Meetings Industry”
Business events / MICE (US Travel Association)
o Meetings
o Incentive travel
o Conferences / conventions
o Exhibitions / trade shows Events
, 1. Importance of the meetings industry
1.1. What’s in a name?
When we are talking about MICE, only ‘business events’ are taken into account!
According to the US Travel Association ‘business events’ include:
- meetings
- conventions
- conferences
- trade shows
- exhibitions
- incentive travel
they last at least 4 hours
- include a minimum of 10 participants
- take place at a contracted venue
MEETING PROFESSIONALS INTERNATIONAL (MPI)
- One of the largest meeting & event industry associations worldwide
- Non-profit
- > 90 “chapters” worldwide; > 17000 members
- Main purpose:
o Education
o Networking
o Promotion & advocacy
WAAROM ZIJN BUSINESS GUESTS ZO INTERESSANT?
1.2. Benefits
of the
meetings industry
, 2. Definitions
2.1. Formats of business events
MEETING
= a general term indicating the coming together of a number of people in one
place, to confer or carry out a particular activity.
INCENTIVE TRAVEL
= a global management tool that uses an exceptional travel experience to
motivate and/or recognize participants for increased levels of performance in
support of organizational goals.
Wat is het verschil tussen een meetcentive en bleisure?
- Meetcentive is in groep samen vergaderen en werken op een
bepaalde toffe bestemming en daarna ook in groep een leuke
activiteiten doen.
- Bleisure gaat over het verlengen van het bedrijf als businesstoerist
met een aantal dagen op de bestemming waar je bent naartoe
gegaan voor businessdoeleinden.
MICE = “Meetings Industry”
Business events / MICE (US Travel Association)
o Meetings
o Incentive travel
o Conferences / conventions
o Exhibitions / trade shows Events
, 1. Importance of the meetings industry
1.1. What’s in a name?
When we are talking about MICE, only ‘business events’ are taken into account!
According to the US Travel Association ‘business events’ include:
- meetings
- conventions
- conferences
- trade shows
- exhibitions
- incentive travel
they last at least 4 hours
- include a minimum of 10 participants
- take place at a contracted venue
MEETING PROFESSIONALS INTERNATIONAL (MPI)
- One of the largest meeting & event industry associations worldwide
- Non-profit
- > 90 “chapters” worldwide; > 17000 members
- Main purpose:
o Education
o Networking
o Promotion & advocacy
WAAROM ZIJN BUSINESS GUESTS ZO INTERESSANT?
1.2. Benefits
of the
meetings industry
, 2. Definitions
2.1. Formats of business events
MEETING
= a general term indicating the coming together of a number of people in one
place, to confer or carry out a particular activity.
INCENTIVE TRAVEL
= a global management tool that uses an exceptional travel experience to
motivate and/or recognize participants for increased levels of performance in
support of organizational goals.
Wat is het verschil tussen een meetcentive en bleisure?
- Meetcentive is in groep samen vergaderen en werken op een
bepaalde toffe bestemming en daarna ook in groep een leuke
activiteiten doen.
- Bleisure gaat over het verlengen van het bedrijf als businesstoerist
met een aantal dagen op de bestemming waar je bent naartoe
gegaan voor businessdoeleinden.
