57 résultats
Résumés des meilleures ventes pour Consumer Behavior
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Resume
Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
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3.9(7)3.93932octobre 20232023/2024
- Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
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Très apprécié
€6,42 Plus d'infos
chantalgeelen
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Resume
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
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--824octobre 20232023/2024
- This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Très apprécié
€3,98 Plus d'infos
britjes
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Resume
Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
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--490décembre 20222022/2023
- Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Très apprécié
€8,00 Plus d'infos
thimo2000
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Resume
Summary textbook Marketing for Pre-master
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--340septembre 20222021/2022
- This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Très apprécié
€7,99 Plus d'infos
demivandepolxxx
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Resume
Full summary Marketing for pre-master TISEM (including knowledge clips)
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--181janvier 20222021/2022
- A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
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Très apprécié
€6,78 Plus d'infos
wouterkrooshof
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Autre
AI oefentoets boek consumer behavior H1-14
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--144octobre 20232023/2024
- Doel van de Oefentoets: 
 
Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...
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Très apprécié
€3,49 Plus d'infos
mmagruppen
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Resume
Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
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--127septembre 20232023/2024
- Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
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Très apprécié
€8,99 Plus d'infos
denisevandoremalen
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Resume
Summary Marketing Pre-Master
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---100décembre 20222022/2023
- This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
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Très apprécié
€10,99 Plus d'infos
bastiaanvanhouten
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Notes de cours
slides and articles summary Consumer Behaviour MM
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---46octobre 20252025/2026
- slides + summary of articles 
Consumer Memory and Learning 
 
Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334. 
John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563. 
 
Consumer Motivation 
 
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...
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Très apprécié
€7,66 Plus d'infos
kellyB20
Derniers résumés de Consumer Behavior
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Notes de cours
slides and articles summary Consumer Behaviour MM
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---46octobre 20252025/2026
- slides + summary of articles 
Consumer Memory and Learning 
 
Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334. 
John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563. 
 
Consumer Motivation 
 
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...
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Nouveau
€7,66 Plus d'infos
kellyB20
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Resume
Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
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3.9(7)3.93932octobre 20232023/2024
- Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
-
Nouveau
€6,42 Plus d'infos
chantalgeelen
-
Resume
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
-
--824octobre 20232023/2024
- This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
-
Nouveau
€3,98 Plus d'infos
britjes
-
Autre
AI oefentoets boek consumer behavior H1-14
-
--144octobre 20232023/2024
- Doel van de Oefentoets: 
 
Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...
-
Nouveau
€3,49 Plus d'infos
mmagruppen
-
Resume
Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
-
--127septembre 20232023/2024
- Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
-
Nouveau
€8,99 Plus d'infos
denisevandoremalen
-
Resume
Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
-
--490décembre 20222022/2023
- Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
-
Nouveau
€8,00 Plus d'infos
thimo2000
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Resume
Summary Marketing Pre-Master
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---100décembre 20222022/2023
- This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
-
Nouveau
€10,99 Plus d'infos
bastiaanvanhouten
-
Resume
Summary textbook Marketing for Pre-master
-
--340septembre 20222021/2022
- This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
-
Nouveau
€7,99 Plus d'infos
demivandepolxxx
-
Resume
Full summary Marketing for pre-master TISEM (including knowledge clips)
-
--181janvier 20222021/2022
- A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
-
Nouveau
€6,78 Plus d'infos
wouterkrooshof
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Resume
Summary for decision making in marketing
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--468mai 20212020/2021
- This summary contains all required book chapters and 
lecture slides. The books used; 
- Influence, science and practice by Robert B. Cialdini 
- Consuemr Behavior by Hoyer, Macinnis, Pieters
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Nouveau
€7,39 Plus d'infos
lynouk
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Resume
Samenvatting Marketing For Pre-masters (328052): lectures, knowledge clips and book chapters
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--238décembre 20202020/2021
- This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.
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Nouveau
€4,39 Plus d'infos
steffie06
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Resume
Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
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4.0(1)4.01469novembre 20202020/2021
- Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
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Nouveau
€6,99 Plus d'infos
Lizajolink
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Resume
Summary Marketing - Premaster TiSEM
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5.0(1)5.0430août 20202019/2020
- This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
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Nouveau
€5,98 Plus d'infos
premasterstudent
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Resume
Decision making in marketing summary IBA
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4.0(1)4.01385juin 20202019/2020
- This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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Nouveau
€7,39 Plus d'infos
laravandecamp