Sophgee

This document explains the Consumer Markets and Buyer Behavior. Throughly explains topics like the Consumer Decision Making Process, Consumer Behavior Model, Characteristics of Consumer Behavior, and includes a diagram of Fishbein's Multi Attribute Model

This document includes information about what Product Development is, and then observes the many different strategies that Marketers use like the Blue Ocean Strategy, Red Ocean Strategy, and explains the stages of Life Cycle Strategies

Intro notes to Marketing. Explains what Marketing is, the process behind Marketing, Need vs Wants for consumers. Also include Diagrams and charts to visually explain the process as well as examples of companies in real life.

Discusses the economics of loyalty, customer satisfaction, and the importance of word of mouth, ASCI, and the relationship of loyalty and growth

These notes describe the main Ethics of Marketing. Includes examples of companies violating/following ethics of marketing, impact on consumers and advertising laws.