CSFRST 2300

csfrst 2300 exam 1 study guide questions with complete solutions brand manager - Answer-a manager who has direct responsibility for one brand or one product line; called a product manager in some firms brand personality - Answer-set of traits people attribute to a product as if it were a person brand positioning - Answer-A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands. brand promise - Answer-A busin...

CSFRST 2300 Terms Exams Questions with Correct Answers Traditional Approach- - Answer-Branding as part of a marketing activity Contemporary Approach- - Answer-Branding as a consistent function of entire organization Traditional Approach= - Answer-Consumer + Profit 3p= - Answer-Profit + Planet + People Stakeholders- - Answer-All people that exist in this world Shareholders- - Answer-An owner of a share in the company Brand Concept (Culture)- - Answer-Internal values (mission)...

CSFRST 2300 Latest Exam Questions with Complete Solutions Positioning - Answer-How the company proposes the brand should be perceived in reference to its competitors or how it emphasizes the brand's distinctive advantages so that it stands out in the market to differ from specific competitors. Positioning is a process or strategy that can be summarized in the following four questions: A brand for what benefit? Who is the target, the potential customer? What are the differentiators that sup...

csfrst 2300 exam 1 study guide questions with complete solutions customer profile - Answer-A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. disruptive positioning - Answer-creating an entirely new product, experience, or playground (EX: Airbnb or Next Hotels) distribution channels - Answer-the path through which products or services get to customers licensing - Answer-the legal process where...

CSFRST 2300 Exam Review Questions and Answers (100% Pass) the consumer and that is a proposal convincing enough to make them purchase the brand, selecting it over its competitors Positioning - Answer-how the company proposes the brand should be perceived in reference to its competitors or how it emphasizes the brands distinctive advantages so that it stands out in the market to different from specific competitors. who, what, reason, competitors What was the first true fashion brand? ...

CSFRST 2300 Latest Exam Questions with Complete Solutions Branding - Answer-A multifunctional process that highlights a proposed value for a product and transforms it into a real consumer experience Image - Answer-The mental perception of how the buyer sees and understands the brand's identity and value Equity - Answer-A brand's market value is a function of the brand's equity that it accumulates: the greater the equity, the more valuable the brand. Recognizing that a brand delivers ...

CSFRST 2300 exam 3 Questions with Correct Answers premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices categories of premium - Answer-super-premiums, old luxury extensions, masstige Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements ...

CSFRST 2300 Exam Study Guide Questions with Correct Answers Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. brand manager - Answer-is responsible for analyzing how our brand is p...

CSFRST 2300 Terms Exams Questions with Correct Answers Brand= - Answer-Tangible + Intangible Features Brands- - Answer-Slight differences among products are huge differences in their meanings Intangibles- - Answer-Brand assets that are not physical in nature Traditional Approach- - Answer-Branding as part of a marketing activity Contemporary Approach- - Answer-Branding as a consistent function of entire organization

CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers