CSFRST 2300

©BRIGHTSTARS EXAM SOLUTIONS 11/16/2024 10:16 AM 1 | P a g e CSFRST 2300 EXAM 3 Study Guide. Premium Brands - answer- Stand at the highest end of the spectrum of mass market brands - Characterized by elements of craftsmanship and are not completely handmade or artisan in nature. - Live in the middle of luxury brands and mass basic retailers Characteristics of Premium Brand - answer- aspirational - Emotional factor of luxury brands . not built on exclusivity - Better quality benefits an...

CSFRST 2300 EXAM 3 STUDY GUIDE...

CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass) Branding Definiton - Answer-A multifunctional process that highlights a proposed value for a product and transforms it into a real consumer experience 11th-16th Century - Answer-medieval guilds late 16th century - Answer-fashion brands begin in textile factories in Australia and Japan 17th century - Answer-brand as a quality guarantor - Answer-Industrial Revolution, goods faster and easier 1820s - Answer-ale...

CSFRST 2300 EXAM 3 Questions and Answers Premium Price - Answer-- Higher end of of the mass market - Still lower than luxury brands - Face the challenge of limited ability to reduce pricing without highly eroding their margins - Have little opportunity to manipulate prices. slimmer margins and can't do a ton of discounting, Categories of premium product - Answer-Super Premiums Old luxury brand extension Masstige Brands Super-premiums - Answer-- products that are priced at or ne...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) what is identity - Answer-‣ Identity: refers to both the visual identity and the brands personality what are the communications channels - Answer-advertising, PR, publicity, fashion shows and launches, and in store promotions types of advertising? - Answer-newspapers, magazines, TV, and mobile and online apps Importance of newspapers - Answer-• Newspapers (sales, trends, special promotions, meet-the-designer,...

CSFRST 2300 Exam 3 Questions and Answers Latest Updated Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage · Celeb endorsements, prestige retail locations Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting Co-Branding - Answer-· Limited collaborations: Example-> Designer only · Not ...

CSFRST 2300 EXAM Review Questions and Answers (Graded A+) What can Augmented Reality do for a Brand? - Answer-Changes the way brand communicates its identity Revolutionizes in-store brand experience Brings a retail store at home Makes products interactive artificial intelligence - Answer-A simulation of human intelligence based on algorithms that allow a computer to learn, sense, reason, and act What can Artificial Intelligence do for a Brand? - Answer-redict consumer behavior ...

CSFRST 2300 exam 3 Questions with Correct Answers premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices categories of premium - Answer-super-premiums, old luxury extensions, masstige Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements ...