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University of Johannesburg_College of Business and Economics: School of Consumer Intelligence & Information Systems, Marketing Management_ Sick Test 1 Memorandum
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7

abril 2023

2022/2023

A+
College of Business and Economics: School of Consumer Intelligence & Information Systems, Marketing Management_ Sick Test 1 Memorandum QUESTION 1 15 MARKS 2.1 One of the main distinguishing chara cteristics of services is intangibility. Discuss the characteristics of intangibility (2 marks) and the marketing implications applicable to customers (4 marks) and management response (4 marks). (10) Model answer: Chapter 1, pages 7 – 9 Characteristics • Pure services cannot be assessed by senses -...
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