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Textbook_Organizational_Behavior_Saylor_CC_BY_NC_SA__
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---744julio 20232022/2023
- Chapter 1 
Organizational Behavior 
LEARNING OBJECTIVES 
After reading this chapter, you should be able to understand and articulate answers 
to the following questions: 
1. What is organizational behavior (OB)? 
2. Why does organizational behavior matter? 
3. How can I maximize my learning in this course? 
4. What research methods are used to study organizational behavior? 
5. What challenges and opportunities exist for OB? 
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