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Examen
Strategic Marketing 2024-2025 Q&A
Strategy - CORRECT ANSWER A plan designed to meet the objectives of a company 
 
5 P's of Mitzberg's view on strategy - CORRECT ANSWER Plan - set of actions. 
Ploy - short term strategy,few objectives,subject to change. 
Pattern - consistent behavior. 
Position - customer needs and comp en strategic view. 
Perspective - organizations way of doing things 
 
Successful strategy key components - CORRECT ANSWER Aimed at specific long-term goals of org. 
Shows clear understa...