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Services Marketing: Concepts, Strategies, & Cases – K. Hoffman & John Bateson (6th Edition) – Complete Test Bank Chapters 1–15
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Services Mktng
Services Mktng
Services Marketing: Concepts, Strategies, & Cases – K. Hoffman & John Bateson (6th Edition) – Complete Test Bank Chapters 1–15.... Chapter 1. An Introduction to Services, Chapter 2. The Fundamental Differences Between Goods and Services, Chapter 3. Environmental, Social and Governance (ESG) and Ethical Issues in Services Marketing, Chapter 4. Consumer Behavior in Services Marketing, Chapter 5. The Service Delivery Process, Chapter 6. The Pricing of Services, Chapter 7. Developing the Servi...
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